One of the most renowned and most awarded Chief Creative Officers in the region, Asawin has led multiple agencies in both Bangkok and Hong Kong to creative heights throughout his illustrious career. His commitment to creative excellence has put him on the jury panel and as jury president on some of the most distinguished shows around the world. Named 2021 Southeast Asia “Creative Person of the Year”, he is the current CCO at Creative Juice (TBWA) Bangkok, as well as the President of Bangkok Art Directors Association.