Liz is one of the Mexican leaders who has promoted the involvement of women in the local beer industry, with a firm commitment to building a fairer society, as well as a more responsible and equitable industry.

With more than 10 years of experience in prominent companies such as Havas Digital, Grupo Bimbo, Nextel and now ABInBev, Liz has had the opportunity to study and understand consumer behavior, their evolution and demands.

Among her main achievements is having built the digital strategies for the most valuable Mexican beer brand in the world, Corona Extra, winning 2 Golden Effie Awards, Mexico & LATAM in the Branded Content category for the special edition of Corona and Club de Cuervos with Netflix . In addition to having led the digital conversation during the 2018 Soccer World Cup, making Corona Extra the most organically mentioned brand in that period.