With more than 30 years of experience, Lourdes Sanchez is Head of Reputation Officer, Marketing & Digital at FCB Mexico raising the reputation of the agency, placing it in the "Top 5" of the best advertising agencies in Mexico for six consecutive years, positioned some of the main creative leaders in important media as "The 100 most creative Mexicans in the world" according to Forbes and has also made some launches in Mexico in the categories of Health, Sports Marketing, Tourism and some International Corporate Events.

Her passion for creativity and innovation has led her to be part of great ideas that have been awarded in festivals such as El Sol de Iberoamérica. Lourdes has developed PR strategies in CSR for FCB Mexico, as well as the development of PR strategies for some NGO's such as APAC, AMNRDAC, Ilumina Ceguera y Baja Visión, Papalote Museo del Niño, Reforestamos México and World Vision as she considers very important to constantly implement actions that help with the UN SDGs. She is currently part of FCB's Global Sustainability Council. Lourdes is also known in the Mexican industry as Lulu.