The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2024 Radio & Audio-First Jury

Ravi Shanker

Chief Creative Officer

Leo Burnett & Publicis Groupe

Jakarta

With more than 19 years of experience across Indonesia, SEA & India, Ravi has led diverse creative teams and some of the world’s biggest brands across all disciplines from digital to ATL, integrating them to deliver work that impacted business and creative results.

Apart from being the CCO of Publicis Groupe & Leo Burnett Indonesia, he is also the Regional Creative Head for Oreo South East Asia. He is handling McDonald’s, Kraft Heinz, and Ritz and in the past worked on Parle Agro, Cadbury, P&G, Levi’s, etc.

His work has been recognized at major international, regional and local award festivals like Cannes Lion, Adfest, Spikes Asia, Clio, LIA, New York Festivals, Smarties X Global, MMA Smarties APAC, Indonesia & Vietnam, Kyoorius-D&AD, Citra Pariwara Indonesia, etc.

In a very short time as CCO, he has managed to make Leo Burnett Indonesia No.1 ‘Digital Agency Of The Year’ Indonesia at Campaign AOY 2022 and No.1 ‘Creative Agency Of The Year’ Indonesia at MMA Smarties Indonesia 2023. Also got his agency No. 2 ‘Creative Agency Of The Year’ in Indonesia with a Grand Prix at Citra Pariwara 2022.

His inspiration comes from life and sometimes from the blue sky. He is heavily influenced by Will Farrell and the work of Cliff Freeman.

 

 

 

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