The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show 2024 Design Jury
Sam Shepherd
Chief Creative Officer
Uncommon Creative Studio
New York
Sam Shepherd is Chief Creative Officer at Uncommon Creative Studio in New York City.
Prior to Uncommon, Sam worked at Leo Burnett Chicago where he was D&AD’s most awarded Executive Creative Director in the world. In just under 2 years, Sam led Leo Burnett to Agency of the Year honors, in addition to landing coveted global account wins with Powerade and Maker’s Mark. A two-time D&AD Black Pencil recipient, Emmy-nominee, and 12-time Grand Prix winner, Sam’s work for Change the Ref, “The Lost Class”, is one of the most awarded ideas of all-time. Throughout his career, Sam has partnered with some of the world’s most innovative companies to build their brands and launch industry first ideas. Fluidly moving across every medium, Sam has pioneered a new creative approach that blends strategy, technology, and data to fearlessly solve his client's toughest challenges.
In 2017, Sam and his partner Frank Cartagena were tasked with building 360i New York into one of the US’s most innovative and integrated agencies. Named as one of Campaign’s Agencies of the Year, Sam was responsible for the first Cannes Grand Prix win in 360i’s history for his work on HBO’s Westworld “The Maze” activation; creating a first-of-its kind immersive gaming experience with Amazon Alexa.
In 2014, Sam joined Deutsch New York, where in just under 3 years he lead the agency to their first ever Cannes Titanium Lion for his work on ‘Krylon’s Pinterest Yardsale’, a project that paved new ground for brand partnerships and emerging platform functionality with the launch of Pinterest’s buyable pin feature. During this time, Sam was named a two-time Business Insider 30-under-30 winner.
Sam started his career at DDB New York, where his work for the charity WaterIsLife helped win the agencies’ first Cannes Lions in over 10 years and his work on ‘The Drinkable Book’ was named to TIME Magazine’s best inventions of the year.
In addition to his love for advertising, Sam shares a passion for helping worthy causes. His work for Change the Ref and Water Is Life has helped propel the issues of gun violence and the world water crisis into the global spotlight, garnering awareness and life-saving donations for two of the most important issues facing the world today.
Prior to starting his career in advertising, Sam attended the University of Pennsylvania where he majored in communications and design. As a two-sport division 1 athlete, Sam was an All-Ivy League recipient in Track and field.
Prior to Uncommon, Sam worked at Leo Burnett Chicago where he was D&AD’s most awarded Executive Creative Director in the world. In just under 2 years, Sam led Leo Burnett to Agency of the Year honors, in addition to landing coveted global account wins with Powerade and Maker’s Mark. A two-time D&AD Black Pencil recipient, Emmy-nominee, and 12-time Grand Prix winner, Sam’s work for Change the Ref, “The Lost Class”, is one of the most awarded ideas of all-time. Throughout his career, Sam has partnered with some of the world’s most innovative companies to build their brands and launch industry first ideas. Fluidly moving across every medium, Sam has pioneered a new creative approach that blends strategy, technology, and data to fearlessly solve his client's toughest challenges.
In 2017, Sam and his partner Frank Cartagena were tasked with building 360i New York into one of the US’s most innovative and integrated agencies. Named as one of Campaign’s Agencies of the Year, Sam was responsible for the first Cannes Grand Prix win in 360i’s history for his work on HBO’s Westworld “The Maze” activation; creating a first-of-its kind immersive gaming experience with Amazon Alexa.
In 2014, Sam joined Deutsch New York, where in just under 3 years he lead the agency to their first ever Cannes Titanium Lion for his work on ‘Krylon’s Pinterest Yardsale’, a project that paved new ground for brand partnerships and emerging platform functionality with the launch of Pinterest’s buyable pin feature. During this time, Sam was named a two-time Business Insider 30-under-30 winner.
Sam started his career at DDB New York, where his work for the charity WaterIsLife helped win the agencies’ first Cannes Lions in over 10 years and his work on ‘The Drinkable Book’ was named to TIME Magazine’s best inventions of the year.
In addition to his love for advertising, Sam shares a passion for helping worthy causes. His work for Change the Ref and Water Is Life has helped propel the issues of gun violence and the world water crisis into the global spotlight, garnering awareness and life-saving donations for two of the most important issues facing the world today.
Prior to starting his career in advertising, Sam attended the University of Pennsylvania where he majored in communications and design. As a two-sport division 1 athlete, Sam was an All-Ivy League recipient in Track and field.