2010 One Show Judges

Andy Berndt

Google Creative Lab

New York

Andy is responsible for stewardship of the Google brand. As Managing Director of the Google Creative Lab, Andy leads the marketing team's creative efforts, and inspires brand advertisers to innovate with Google's products and services.

Andy joined Google from Ogilvy, New York where, as Co-President, he oversaw Ogilvy's advertising, direct, digital, and other marketing capabilities. Prior to taking this role, Andy was Managing Director and oversaw the agency's operations and business functions. Before taking on these management roles, Andy was a Group Creative Director and copywriter on the IBM account at Ogilvy, including the e-business campaign and Linux efforts.

Earlier, Andy was recruited by Steve Jobs and Lee Clow to help Chiat/Day, Los Angeles, relaunch the brand upon Steve's return to Apple. He served as Worldwide Account Director and guided the "Think Different" campaign, the launch of the iMac, and the introduction of the Apple Online Store. Andy joined Chiat/Day from Wieden & Kennedy where he helmed the Nike account and oversaw all lines of U.S. business, from equipment with Tiger Woods to apparel with Michael Jordan. Andy also led segments of the Microsoft account while at Wieden & Kennedy and handled various brand and product campaigns including the introduction of Windows 95.

Andy started his advertising career at Ammirati & Puris, in NY. He decided to give advertising a try after his stints as volunteer fireman, would-be architect, and carpenter didn't quite pan out.

Throughout his career, Andy has explored how creativity and ideas can reach, connect and move people -- regardless of medium, format or execution. His work has been recognized many times over by various industry bodies, both in the U.S. and abroad. Andy was inducted into the Hall of Achievement by the American Advertising Federation in 2007. Andy graduated from Duke University with a bachelor's degree in English literature, where he also played basketball under Coach Mike Krzyzewski.

 

 

 

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