China’s most recognised female Executive Creative Director is Chen Mo. Chen joined TBWA Shanghai in 2015 as Associate Creative Director. Her natural talent and leadership ability has seen her promoted to Creative Director, Group Creative Director and more recently in 2023 to Executive Creative Director for TBWA Shanghai and inhouse creative content studio TBWA BOLT. She is a highly conceptual, art based yet diverse creative and inspiring leader. 



As one of the most awarded Chinese female creatives, Chen’s creative achievements were witnessed in Cannes Lions, OneShow, D&AD, ADC, LIA, New York Festivals, Spikes, AdFest, Ad Stars and EFFIES. She was also the lead creative for BMW China’s first Gold Lion for Nothing but Sheer Joy (2022) which also won Gold and Best of Discipline at OneShow (2023), and Gold at the Greater China EFFIE’S (2022). Since joining TBWA she has established strong trust with clients, built high performing teams, and contributed to TBWA’s strong reputation in China. Chen’s work consistently breaks conventions yet is simple, constantly planting "seeds" in consumers’ minds.

Chen was appointed to the 2022 Cannes Lion Design Jury and invited to join 2023 Cannes Lions “Creator’s Series”, a video series putting Lion-winning creatives in the spotlight, sharing her personal experiences. In 2024, Chen was the winner of Campaign Asia’s Women to Watch Greater China.