The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
One Show 2025 CMO Pencil Jury
Sofia Colucci
CMO - North America
Molson Coors
Chicago
As North American Chief Marketing Officer at Molson Coors, Sofia Colucci brings creativity and collaboration to everything she does. The Latina marketer has a proven track record of creatively effective marketing, leading turn-arounds and building breakthrough innovations. She has 20 years of marketing and innovation experience, including 8 years at PepsiCo.
Sofia’s work has transformed iconic brands, with global campaign launches like Tastes Like Miller Time and Choose Chill. Her focus on bold ideas has led to work like the High Stakes Beer Ad, Molson Coors first Super Bowl ad in 30 years, Coors Light’s Lights Out and Molson’s See My Name campaign.
Sofia has been recognized as Forbes Top 50 Entrepreneurial CMOs, Forbes Top 50 Most Influential CMOs, Campaign’s Top 50 CMOs and Crain’s 40 Under 40. Her team’s work has won multiple awards including Cannes, One Show, Ad Age Creativity and the Effies US 2024 Most Effective Marketer.
Sofia’s work has transformed iconic brands, with global campaign launches like Tastes Like Miller Time and Choose Chill. Her focus on bold ideas has led to work like the High Stakes Beer Ad, Molson Coors first Super Bowl ad in 30 years, Coors Light’s Lights Out and Molson’s See My Name campaign.
Sofia has been recognized as Forbes Top 50 Entrepreneurial CMOs, Forbes Top 50 Most Influential CMOs, Campaign’s Top 50 CMOs and Crain’s 40 Under 40. Her team’s work has won multiple awards including Cannes, One Show, Ad Age Creativity and the Effies US 2024 Most Effective Marketer.