As the Global Chief Marketing Officer of Hyundai Motor Company, Sungwon is driven by the brand's vision, "Progress for Humanity," which guides all aspects of his work. He promotes diversity in views, backgrounds, and skills while spearheading innovative initiatives to enhance Hyundai’s progressive brand image and strengthen brand preference. By emphasizing fresh thinking and meaningful impact, he aims to establish brand leadership in electrification, creating emotional and experiential touchpoints that allow consumers to engage with a sustainable and innovative brand.

Sungwon oversees all aspects of Hyundai's global brand and product communication, including brand design, brand space, and customer experience. Over the past decade, he has been instrumental in developing Hyundai’s brand vision and identity while collaborating with global markets to maintain a consistent voice. His deep understanding of the power of effective communication and its impact on audiences drives his strategic leadership and creative vision.

Beyond his corporate role, Sungwon has made significant contributions to advancing national advertising and branding standards in South Korea. He previously served as Vice Chairman of the National Brand Communication Council and currently serves as a board member of the National Advertising Council.