Lars Bastholm is the founder of Bastholm Creative Consulting, an AI consultancy helping companies and brands succeed in a world changed by generative AI. He is also the co-founder and program director of The Scandinavian Creative AI Summit (SCAISU), an event that showcases the best uses of AI by companies in the creative sector (film, TV, advertising, prod cos and brands).

Lars is an international creative leader whose Chief Creative Officer career has spanned brands (Google), traditional agencies (Ogilvy) and digital agencies (AKQA). He has managed large teams (200+ people) across multiple geographies and cultures as well as built teams from scratch. He is passionate about the space where technology and storytelling intersect. His work as a creative director has garnered a multitude of international awards, including 3 Grand Prix at the Cannes Lions Festival of Creativity.

Lars has contributed to four books about the digital advertising industry published by Taschen, and he is a member of The International Academy of Digital Arts & Sciences as well as The Producers Guild of America.