The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
One Show 2025 Creative Use of Data + Creative Use of Technology Jury
Bas Korsten
Global Chief Creative Officer Innovation / EMEA CCO
VML
Amsterdam
Bas graduated as a Logistics Engineer but moved into advertising as a copywriter. Two years later he became Creative Director of DDB Amsterdam. After setting up an experimental agency called Nothing in 2008 (where he invented a new sport: FootGolf), Bas joined JWT Amsterdam in 2012.
His commitment to creativity and innovation turned a local office into one of the most awarded agencies in the world. With double Grand Prix-winning campaign ‘The Next Rembrandt’, the agency was named Cannes Lions 2016 ‘Innovation Agency of the Year’.
In December 2019, Bas was promoted to Global Chief Creative Officer at Wunderman Thompson. The agency network was named Cannes Lions ‘Most Innovative Network’ for 2020/2021.
In March 2023, Bas launched ‘The Mammoth Meatball’ for cultured meat company VOW. The meatball made from cultured mammoth cells was featured in every news publication in the world. And won multiple Grand Prix.
As of January, 1st, 2024, Bas is officially in his new role at VML. To date, Bas has won 70 Cannes Lions (6 Grand Prix), 27 D&AD Pencils amongst which a Black Pencil, plus countless other awards.
His commitment to creativity and innovation turned a local office into one of the most awarded agencies in the world. With double Grand Prix-winning campaign ‘The Next Rembrandt’, the agency was named Cannes Lions 2016 ‘Innovation Agency of the Year’.
In December 2019, Bas was promoted to Global Chief Creative Officer at Wunderman Thompson. The agency network was named Cannes Lions ‘Most Innovative Network’ for 2020/2021.
In March 2023, Bas launched ‘The Mammoth Meatball’ for cultured meat company VOW. The meatball made from cultured mammoth cells was featured in every news publication in the world. And won multiple Grand Prix.
As of January, 1st, 2024, Bas is officially in his new role at VML. To date, Bas has won 70 Cannes Lions (6 Grand Prix), 27 D&AD Pencils amongst which a Black Pencil, plus countless other awards.