The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
One Show 2025 Direct Marketing Jury
Bruce Bildsten
Executive Creative Director
Best Buy
Minneapolis
Bruce Bildsten joined Best Buy in 2017 as Executive Creative Director to lead the creative portion of Best Buy’s brand transformation. Since arriving Bruce has built a One Club pencil winning creative department, recruiting top agency creatives and producers.
Prior to joining Best Buy, Bruce was a creative director and writer at Fallon for two and a half decades, most as Executive Creative Director. At Fallon, Bildsten led creative on iconic brands like BMW, Porsche, United Airlines, and PBS. Most notably, he led the team that created the groundbreaking branded entertainment “BMW Films” starring Clive Owen and directed by a who’s who of top Hollywood talent. In 2016 BMW asked Bruce to come back and lead a team to create a new BMW Film in honor of the series’ 15th Anniversary.
Bildsten has won every important creative award including The One Club Best of Show, Best of the Digital Decade and dozens of pencils. Bruce has also won two Emmy’s, the Cannes Film Festival’s Grand Prix and inaugural Titanium Lion, the AICP Awards Best of Show, as well as The Grand Clio.
Prior to joining Best Buy, Bruce was a creative director and writer at Fallon for two and a half decades, most as Executive Creative Director. At Fallon, Bildsten led creative on iconic brands like BMW, Porsche, United Airlines, and PBS. Most notably, he led the team that created the groundbreaking branded entertainment “BMW Films” starring Clive Owen and directed by a who’s who of top Hollywood talent. In 2016 BMW asked Bruce to come back and lead a team to create a new BMW Film in honor of the series’ 15th Anniversary.
Bildsten has won every important creative award including The One Club Best of Show, Best of the Digital Decade and dozens of pencils. Bruce has also won two Emmy’s, the Cannes Film Festival’s Grand Prix and inaugural Titanium Lion, the AICP Awards Best of Show, as well as The Grand Clio.