The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
One Show 2025 Direct Marketing Jury
Daniela Ribeiro
CCO
WMcCann
São Paulo / Rio de Janeiro
Dani Ribeiro is passionate about people, ideas and stories. For over 20 years she has been dedicated to create and implement projects for brands such as Heineken, Nestlé, Mastercard and L'Oréal. In 2006, she was invited to lead the creative team at the Fischer Portugal start-up where she helped win clients such as Sagres, TMN Honda and Leches Celta in Spain.
With several recognitions including metals, shortlists and mentions in awards like Cannes Lions, The One Show, LIA Festival, Clio Awards, Effie e El Ojo, she has also served as a jury member at Cannes, The One Show, New York Festival, Effie Awards and D&AD.
Having worked at agencies such as Y&R, TBWA and Publicis, in August 2023 she took on the role of CCO at WMcCann.
With several recognitions including metals, shortlists and mentions in awards like Cannes Lions, The One Show, LIA Festival, Clio Awards, Effie e El Ojo, she has also served as a jury member at Cannes, The One Show, New York Festival, Effie Awards and D&AD.
Having worked at agencies such as Y&R, TBWA and Publicis, in August 2023 she took on the role of CCO at WMcCann.