An architect and solutionist for brands and businesses’ transformation, Chris combines craft, innovation and technology, commerce, and a deep understanding of modern media and culture, to creative the most authentic and relevant experience that truly engages consumers. Meanwhile, he inspires clients to achieve a sustainable balance - Growth through Good, making a positive impact on society while driving business growth.

In his role as the head of Dentsu Creative China, Chris oversees the day-to-day operations of the agency and sets the tone for creative excellence, while leading a team of creative, strategy and production experts to create excellent works. As the Chief Creative Officer for dentsu China, Chris is devoted to inspiring the constant evolution of dentsu’s 123-year heritage across the China network through the power of Transformative Creativity.

The winner of Campaign AOY Greater China’s Creative Person of the Year 2019 and Agency Head of the Year 2016, Chris leads a team of creatives, strategies and producers to have won more than 500 awards across the world including Cannes Lions Creative Commerce in 2019, 2023 and an Outdoor Lion in 2024.