The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
One Show 2025 Green Pencil Jury
Deb Morrison
Distinguished Professor of Advertising
University of Oregon
Eugene
Deb Morrison teaches creativity and content, creative strategy, portfolio, and brand responsibility in the University of Oregon School of Journalism and Communication Advertising program and serves as the school’s Associate Dean for Undergraduate Affairs. She believes strong university programs should uphold the promise of developing a wide range of diverse talent for the idea industry. In a successful career doing that at University of Texas (1988-2005) and now at University of Oregon (2005-present), she helped jumpstart the careers of thousands of creative thinkers and doers.
Morrison was a 2024 inductee into The One Club for Creativity Creative Hall of Fame, the first public university academic to hold that honor. She is a two-time winner of the Oregon Marshall Award for Innovative Teaching, named a Grandmaster of The Art Directors Club in New York in 2010, awarded the 2015 AEJMC national distinguished teacher award winner, and the 2018 winner of the American Academy of Advertising Charles Sandage Award for Teaching Excellence. She served on the international board of The One Club for Creativity for two terms, the first educator to do so. She's delivered talks to SXSW, HOW Design Conference, TEDx UOregon, Google, and 72U. She serves on the board of Advertising & Society Quarterly and recently on the Adweek Academic Council. Morrison believes brave and generous thinking drives the creative economy and saves the world, using these ideas as guiding concept for developing talent and helping the advertising industry.
Current projects include Science & Memory, telling stories about complex issues of climate change, and, with UO faculty colleagues, developing the UO Masters in Brand Responsibility, which began in Fall 2018. Her soon-to-be-completed book: Brave Work in the Age of Climate Change: A Creative’s Guide to Advertising in Complicated Times. Other books include Idea Industry with Brett Robbs (2008) and The Creative Process Illustrated: How Advertising’s Big Ideas are Born (2010) with Glenn Griffin, director of Texas Creative at UT Austin.
Morrison was a 2024 inductee into The One Club for Creativity Creative Hall of Fame, the first public university academic to hold that honor. She is a two-time winner of the Oregon Marshall Award for Innovative Teaching, named a Grandmaster of The Art Directors Club in New York in 2010, awarded the 2015 AEJMC national distinguished teacher award winner, and the 2018 winner of the American Academy of Advertising Charles Sandage Award for Teaching Excellence. She served on the international board of The One Club for Creativity for two terms, the first educator to do so. She's delivered talks to SXSW, HOW Design Conference, TEDx UOregon, Google, and 72U. She serves on the board of Advertising & Society Quarterly and recently on the Adweek Academic Council. Morrison believes brave and generous thinking drives the creative economy and saves the world, using these ideas as guiding concept for developing talent and helping the advertising industry.
Current projects include Science & Memory, telling stories about complex issues of climate change, and, with UO faculty colleagues, developing the UO Masters in Brand Responsibility, which began in Fall 2018. Her soon-to-be-completed book: Brave Work in the Age of Climate Change: A Creative’s Guide to Advertising in Complicated Times. Other books include Idea Industry with Brett Robbs (2008) and The Creative Process Illustrated: How Advertising’s Big Ideas are Born (2010) with Glenn Griffin, director of Texas Creative at UT Austin.