The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Accenture Song
Client
Title
Category
Award
Points
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Best of Creative Effectiveness
Points: 90.00
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill Client: Coinbase Category: Best of Direct Marketing
Points: 90.00
Independent Journalism for an Independent Life - Questlove
Agency: Wave Studios / New York + Droga5 / New York + division7 + Cut+Run / New York Client: The New York Times Category: Sound Mixing
Points: 45.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Multi-Region or Market / Non-Profit / Charity
Points: 45.00
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill Client: Coinbase Category: Creative Effectiveness / Consumer / Brand
Points: 45.00
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill Client: Coinbase Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 45.00
Independent Journalism for an Independent Life - Questlove
Agency: Wave Studios / New York + Droga5 / New York + Cut+Run / New York + division7 Client: The New York Times Category: Sound Editing
Points: 21.00
Axela
Agency: Accenture Song Belux / Leuven + Eardrum / Sydney + National Aphasia Association / Brussels + La Vita Studio & Radio Air Force / Brussels Client: National Aphasia Association Category: Craft / Voice Direction
Points: 21.00
The Greatest Story Ever Worn
Agency: Droga5 / New York + De La Revolución + Droga5 / São Paulo + Epoch Client: Levi's Category: Television & VOD / 30 Seconds and Under - Series
Points: 21.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Digital & Online
Points: 21.00
The Greatest Story Ever Worn
Agency: Droga5 / New York + Levi's + De La Revolución Client: Levi's Category: Craft / Writing
Points: 21.00
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta Client: Golden Days Category: Experiential / Brand Installations
Points: 9.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Online & Mobile Video / Online-only Video - Single
Points: 9.00
Junk Sleep
Agency: Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ Client: Mattress Firm Category: Integrated Campaign
Points: 9.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney + THRIVE / Sydney Client: The Government of Tuvalu Category: Current Event Response
Points: 9.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney Client: The Government of Tuvalu Category: Craft / Use of Technology
Points: 9.00
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London Client: Amazon Books Category: Integrated Campaign
Points: 3.00
Junk Sleep
Agency: Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ Client: Mattress Firm Category: Integrated Campaign
Points: 3.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Targeted Video / Online
Points: 3.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney + THRIVE / Sydney Client: The Government of Tuvalu Category: Events & Experiential
Points: 3.00
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta Client: Golden Days Category: Experiential / Hybrid Events
Points: 3.00
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill Client: Coinbase Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 3.00
Stranger Things: SOS Nerds
Agency: Droga5 / São Paulo + Droga5 / New York + Netflix Client: Netflix Category: Craft / Storytelling
Points: 3.00
A (Slightly) Life-Changing Story
Agency: Droga5 / New York + Meta + Blacksmith + Final Cut Client: Meta Category: Music Adaptation / Song
Points: 3.00
The Female Gaze
Agency: Accenture Song DK / Copenhagen + Meta + Kunsthal Charlottenborg + makemepulse Client: Kunsthal Charlottenborg Category: Websites / Desktop & Responsive
Points: 3.00
Story Portrait
Agency: Droga5 / New York + The New York Times Client: The New York Times Category: Craft / Use of Technology
Points: 3.00
Independent Journalism for an Independent Life - Questlove
Agency: Droga5 / New York + The New York Times + division7 Client: The New York Times Category: Artist / Brand Collaboration
Points: 3.00
Many Jobs
Agency: Accenture Song / Johannesburg + Blackboard / Johannesburg + Premium Brand Distributors / Johannesburg Client: Blackboard Category: Newspaper / Series
Points: 3.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Green Pencil
Points: 3.00
Amani
Agency: Droga5 / New York + Meta + Love Song + The Mill Client: Meta Category: Sound Editing
Points: 3.00
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta Client: Golden Days Category: Experiential / Hybrid Events
Points: 3.00
The Greatest Story Ever Worn
Agency: Droga5 / New York + Levi's + De La Revolución Client: Levi's Category: Magazine / Series
Points: 3.00
A hand ball that could save your life.
Agency: Accenture Song Germany / Hamburg + Borussia Dortmund / Dortmund Client: Borussia Dortmund Category: Events / In-Person
Points: 3.00
Designed in Bangladesh. Made in Europe.
Agency: Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main Client: ekn footwear Category: Promotional / Physical Items
Points: 3.00
Designed in Bangladesh. Made in Europe.
Agency: Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main Client: ekn footwear Category: Physical Product / In-Market
Points: 3.00
Axela
Agency: Accenture Song Belux / Leuven + Afasie vzw / Kontich + La Vita Studio's / Brussels + Eardrum / Sydney Client: National Aphasia Association Category: Broadcast / Single
Points: 3.00
Plastic Free Future Mart
Agency: Droga5 / New York + Enter + Pink Sparrow Client: Molson Coors Category: Out of Home / Brand Installations
Points: 3.00
Story Portrait
Agency: Droga5 / New York + The New York Times + division7 Client: The New York Times Category: Craft / Dynamic Data Visualization
Points: 3.00
#FlipTheTurf
Agency: Droga5 / New York + Pennington + Second Child Client: Pennington Category: Popular Culture Impact
Points: 3.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney + THRIVE / Sydney Client: The Government of Tuvalu Category: Craft / Art Direction
Points: 3.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney + THRIVE / Sydney Client: The Government of Tuvalu Category: Sustainable Development Goals
Points: 3.00
Morse Code
Agency: Droga5 / São Paulo + Droga5 / New York + Netflix Client: Netflix Category: Single Region or Market / Consumer / Brand
Points: 3.00
Junk Sleep - Don't Sleep on Sleep
Agency: Droga5 / New York Client: Mattress Firm Category: Writing / Single
Points: 3.00
Independent Journalism for an Independent Life - Questlove
Agency: Cut+Run / New York + Droga5 / New York + division7 Client: The New York Times Category: Editing / Single
Points: 3.00
Amani
Agency: Droga5 / New York + Meta + The Mill + Love Song Client: Meta Category: Editing / Single
Points: 3.00
Amani
Agency: Droga5 / New York + Meta + Love Song + The Mill Client: Meta Category: Cinematography / Single
Points: 3.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney + THRIVE / Sydney Client: The Government of Tuvalu Category: Social Video / Over 15 Seconds
Points: 3.00
Independent Journalism for an Independent Life - Questlove
Agency: Droga5 / New York + The New York Times + division7 Client: The New York Times Category: Television & VOD / Over 60 Seconds - Single
Points: 3.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Best of Creative Effectiveness
Award:
2023 Creative Effectiveness Best of Discipline Pencil
Points:
90.00
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Best of Direct Marketing
Award:
2023 Direct Marketing Best of Discipline Pencil
Points:
90.00
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Sound Mixing
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Multi-Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Sound Editing
Award:
2023 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
National Aphasia Association
Title:
Axela
Category:
Craft / Voice Direction
Award:
2023 Radio & Audio Silver Pencil
Points:
21.00
Client:
Levi's
Title:
The Greatest Story Ever Worn
Category:
Television & VOD / 30 Seconds and Under - Series
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Digital & Online
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
Levi's
Title:
The Greatest Story Ever Worn
Category:
Craft / Writing
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
Golden Days
Title:
50 Queens
Category:
Experiential / Brand Installations
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Mattress Firm
Title:
Junk Sleep
Category:
Integrated Campaign
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Current Event Response
Award:
2023 Public Relations Bronze Pencil
Points:
9.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Mattress Firm
Title:
Junk Sleep
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Golden Days
Title:
50 Queens
Category:
Experiential / Hybrid Events
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Netflix
Title:
Stranger Things: SOS Nerds
Category:
Craft / Storytelling
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Meta
Title:
Amani
Category:
Short Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Meta
Title:
A (Slightly) Life-Changing Story
Category:
Music Adaptation / Song
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Kunsthal Charlottenborg
Title:
The Female Gaze
Category:
Websites / Desktop & Responsive
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
The New York Times
Title:
Story Portrait
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Artist / Brand Collaboration
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Blackboard
Title:
Many Jobs
Category:
Newspaper / Series
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Green Pencil
Award:
2023 Green Pencil Merit Award
Points:
3.00
Client:
Meta
Title:
Amani
Category:
Sound Editing
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Golden Days
Title:
50 Queens
Category:
Experiential / Hybrid Events
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Levi's
Title:
The Greatest Story Ever Worn
Category:
Magazine / Series
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Borussia Dortmund
Title:
A hand ball that could save your life.
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
ekn footwear
Title:
Designed in Bangladesh. Made in Europe.
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.00
Client:
ekn footwear
Title:
Designed in Bangladesh. Made in Europe.
Category:
Physical Product / In-Market
Award:
2023 IP & Product Design Merit Award
Points:
3.00
Client:
National Aphasia Association
Title:
Axela
Category:
Broadcast / Single
Award:
2023 Radio & Audio Merit Award
Points:
3.00
Client:
Mattress Firm
Title:
Junk Sleep
Category:
Film
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Molson Coors
Title:
Plastic Free Future Mart
Category:
Out of Home / Brand Installations
Award:
2023 Design Merit Award
Points:
3.00
Client:
The New York Times
Title:
Story Portrait
Category:
Craft / Dynamic Data Visualization
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Pennington
Title:
#FlipTheTurf
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Merit Award
Points:
3.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Netflix
Title:
Morse Code
Category:
Single Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Mattress Firm
Title:
Junk Sleep - Don't Sleep on Sleep
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Editing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Meta
Title:
Amani
Category:
Editing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Meta
Title:
Amani
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Social Video / Over 15 Seconds
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
