The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Dentsu
Client
Title
Category
Award
Points
The OREO Blackout Tweet
Agency: 360i / New York
Client: Mondelez International + OREO
Category: Social Media / Branded Social Post
Points: 25.0
MOTHER BOOK
Agency: DENTSU / Nagoya
Client: KISHOKAI Medical Corporation
Category: Craft / Printing and Paper Craft - Single or Series
Points: 25.0
The Rolex Daytona Experience
Agency: Firstborn / New York
Client: Rolex
Category: User Experience Design - Mobile / Design Craft
Points: 15.0
Tissue Animals
Agency: DENTSU / Tokyo
Client: Oji Nepia Co.
Category: Broadcast and Moving Image / Craft Animation
Points: 15.0
Life is Electric
Agency: DENTSU / Tokyo
Client: Panasonic Corporation
Category: Collateral Design / Booklets and Brochures
Points: 15.0
140th
Agency: DENTSU / Tokyo
Client: Taisei corporation
Category: Collateral Design / Posters - Series
Points: 15.0
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Category: Collateral Design / Posters - Series
Points: 15.0
Honda Illusions
Agency: mcgarrybowen / London
Client: Honda
Category: Cinema Advertising / Short Form - :90 and Under - Single
Points: 10.0
MOTHER BOOK
Agency: DENTSU / Nagoya
Client: KISHOKAI Medical Corporation
Category: Collateral Design / Booklets and Brochures
Points: 10.0
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo
Client: Shiga Art School
Category: Collateral Design / Posters - Series
Points: 10.0
NEWS BOTTLE!
Agency: DENTSU / Tokyo
Client: The Mainichi Newspapers
Category: Package Design / Single or Series
Points: 10.0
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Category: Craft / Printing and Paper Craft - Single or Series
Points: 10.0
Get Back, Tohoku.
Agency: DENTSU / Tokyo
Client: East Japan Railway Company
Category: Craft / Photography - Single or Series
Points: 10.0
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo
Client: Shiga Art School
Category: Craft / Photography - Single or Series
Points: 5.0
GLASS BOTTLE AWARD 2012 POSTER
Agency: DENTSU / Tokyo
Client: Japan Glass Bottle Association
Category: Collateral Design / Posters - Series
Points: 5.0
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Category: Craft / Printing and Paper Craft - Single or Series
Points: 5.0
Tissue Animals
Agency: DENTSU / Tokyo
Client: Oji Nepia Co.
Category: Craft / Technique / Best Animation
Points: 5.0
Celebrating A Small World
Agency: Dentsu Malaysia / Kuala Lumpur
Client: Dentsu Malaysia
Category: Craft / Typography - Single or Series
Points: 5.0
Super ultra daydreams
Agency: Mori / Tokyo + Dentsu / Tokyo + TYO PRODUCTIONS1 / Tokyo
Client: Honda
Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 5.0
Farmer Suicide
Agency: Taproot India / Mumbai
Client: The Times Of India
Category: Public Service / Political - Print / Collateral - Campaign
Points: 5.0
Embroidery poster for "100 year warranty coat"
Agency: DENTSU / Tokyo
Client: SANYO SHOKAI
Category: Collateral Design / Posters - Series
Points: 5.0
Playful Chinese - Materials for Chinese Class
Agency: PEN. / Tokyo
Client: Chie's Chinese School
Category: Brand Identity / Brand Identity - Campaign
Points: 5.0
Playful Chinese - Materials for Chinese Class
Agency: PEN. / Tokyo
Client: Chie's Chinese School
Category: Collateral Design / Booklets and Brochures
Points: 5.0
Honda Illusions
Agency: mcgarrybowen / London
Client: Honda
Category: Video Craft / Direction
Points: 5.0
Farmer Suicide
Agency: Taproot India / Mumbai
Client: The Times Of India
Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
A Lot Can Happen In 48 HRS
Agency: mcgarrybowen / New York
Client: Verizon Wireless
Category: Cinema Advertising / Short Form - :90 and Under - Single
Points: 5.0
Fight
Agency: DENTSU / Tokyo
Client: SAVOY
Category: Consumer Television / 60 Second - Single
Points: 5.0
Client:
Mondelez International + OREO
Title:
The OREO Blackout Tweet
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
KISHOKAI Medical Corporation
Title:
MOTHER BOOK
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Rolex
Title:
The Rolex Daytona Experience
Category:
User Experience Design - Mobile / Design Craft
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Oji Nepia Co.
Title:
Tissue Animals
Category:
Broadcast and Moving Image / Craft Animation
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is Electric
Category:
Collateral Design / Booklets and Brochures
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Taisei corporation
Title:
140th
Category:
Collateral Design / Posters - Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Collateral Design / Posters - Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Honda
Title:
Honda Illusions
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
KISHOKAI Medical Corporation
Title:
MOTHER BOOK
Category:
Collateral Design / Booklets and Brochures
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Collateral Design / Posters - Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
The Mainichi Newspapers
Title:
NEWS BOTTLE!
Category:
Package Design / Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
East Japan Railway Company
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Craft / Photography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Japan Glass Bottle Association
Title:
GLASS BOTTLE AWARD 2012 POSTER
Category:
Collateral Design / Posters - Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Oji Nepia Co.
Title:
Tissue Animals
Category:
Craft / Technique / Best Animation
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Dentsu Malaysia
Title:
Celebrating A Small World
Category:
Craft / Typography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Honda
Title:
Super ultra daydreams
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
The Times Of India
Title:
Farmer Suicide
Category:
Public Service / Political - Print / Collateral - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
SANYO SHOKAI
Title:
Embroidery poster for "100 year warranty coat"
Category:
Collateral Design / Posters - Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Chie's Chinese School
Title:
Playful Chinese - Materials for Chinese Class
Category:
Brand Identity / Brand Identity - Campaign
Award:
2014 Design Merit Award
Points:
5.0
Client:
Chie's Chinese School
Title:
Playful Chinese - Materials for Chinese Class
Category:
Collateral Design / Booklets and Brochures
Award:
2014 Design Merit Award
Points:
5.0
Client:
Honda
Title:
Honda Illusions
Category:
Video Craft / Direction
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
The Times Of India
Title:
Farmer Suicide
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Verizon Wireless
Title:
A Lot Can Happen In 48 HRS
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Award:
2014 Advertising Merit Award
Points:
5.0