The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Deutsch
Client
Title
Category
Award
Points
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 50.0
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 25.0
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon
Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Points: 25.0
Chair
Agency: Deutsch / New York + Dummy films / Venice
Client: Sherwin Williams
Category: Consumer - Television / 20 Second & Under - Single
Points: 10.0
Sharks ReScored
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Craft - Sound Design / Sound Design
Points: 10.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Consumer - Other Branded Content / User Generated Content
Points: 10.0
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE
Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 10.0
Yard Sale
Agency: Deutsch / New York + Dummy Films / Venice
Client: Sherwin Williams
Category: Consumer - Television / Commercials of Varying Length - Campaign
Points: 10.0
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 10.0
Ta.co
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Consumer - Websites / Food & Drinks
Points: 5.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 5.0
Share The Force
Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles
Client: Target
Category: Consumer - Websites / Durable Goods
Points: 5.0
Ta.co
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Consumer - Websites / E-Commerce
Points: 5.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Innovation - Websites / Websites
Points: 5.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Consumer - Websites / Automotive Products & Services
Points: 5.0
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Innovation - Advertising / Advertising
Points: 5.0
Paint With Accuracy
Agency: Deutsch / New York
Client: Purdy
Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Points: 5.0
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 5.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Innovation - Advertising / Advertising
Points: 5.0
Share The Force
Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles
Client: Target
Category: Craft - Website Design / Website Design
Points: 5.0
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE
Category: Consumer - Online / Short Form Videos
Points: 5.0
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon
Category: Consumer - Other Branded Content / Custom Content
Points: 5.0
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 5.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Craft - Use of Technology / Use of Technology
Points: 5.0
Bike
Agency: Deutsch / New York + Dummy Films / Venice
Client: Sherwin Williams
Category: Consumer - Television / 30 Second - Single
Points: 5.0
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Points: 5.0
Nicebot
Agency: Deutsch / New York
Client: Champions Against Bullying
Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 5.0
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Ta.co
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Consumer - Web / User Experience
Points: 5.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Best of Discipline Pencil
Points:
50.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Gold Pencil
Points:
25.0
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Award:
2016 Social Media Gold Pencil
Points:
25.0
Client:
Sherwin Williams
Title:
Chair
Category:
Consumer - Television / 20 Second & Under - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Sharks ReScored
Category:
Craft - Sound Design / Sound Design
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Sherwin Williams
Title:
Yard Sale
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Websites / Food & Drinks
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Target
Title:
Share The Force
Category:
Consumer - Websites / Durable Goods
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Websites / E-Commerce
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Websites / Automotive Products & Services
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Purdy
Title:
Paint With Accuracy
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Target
Title:
Share The Force
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Craft - Use of Technology / Use of Technology
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Sherwin Williams
Title:
Bike
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Champions Against Bullying
Title:
Nicebot
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0