The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

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One Show
Network Rankings

 


DraftFCB

Client

Title

Category

Award

Points

Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign Points: 25.0
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: SPCA / MINI New Zealand Category: Custom Content Points: 25.0
Potable Water Generator Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Public Service / Outdoor - Single Points: 15.0
Call Girl Agency: DraftFCB New Zealand / Auckland Client: Prime Television Category: Consumer Radio / Single Points: 15.0
Potable Water Generator Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Innovation in Advertising / Single or Campaign Points: 15.0
Make Haste Slowly: The Kikkoman Creed Agency: Draftfcb San Francisco / San Francisco Client: Kikkoman Category: Film / Documentaries - Features Points: 15.0
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: SPCA / MINI New Zealand Category: Non-Broadcast / Short-form Points: 15.0
Cityscape Agency: DraftFCB / Chicago Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign Points: 10.0
Engen Calendar Fire Blanket Agency: DraftFCB / Cape Town Client: Engen Category: Design Does / Design for the Greater Good Points: 10.0
Miniatures Agency: Giovanni Draft FCB / São Paulo Client: Sharpie Category: Magazine / Full Page or Spread - Campaign Points: 5.0
Free car with every dog. Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Collateral / Promotional Items - Single or Campaign Points: 5.0
Somniferous Agency: DraftFCB Argentina / Buenos Aires Client: Piero SAIC Category: Consumer Television / :30/:25 - Campaign Points: 5.0
Call Girl Agency: DraftFCB New Zealand / Auckland Client: Prime Television Category: Experiential Advertising / Events and Competitions Points: 5.0
Grandma Agency: DraftFCB Argentina / Buenos Aires Client: Zonajobs Category: Consumer Television / Over 60 second - Single Points: 5.0
Oreo Daily Twist Agency: DraftFCB / New York Client: Mondelez International - Oreo Category: Brand Transformation / Single Points: 5.0
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Brand Transformation / Single Points: 5.0
Cityscape Agency: DraftFCB / Chicago Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series Points: 5.0

MINI New Zealand

Driving Dogs

Integrated Branding / Consumer Campaign

2013 Advertising Gold Pencil

25.0

SPCA / MINI New Zealand

Driving Dogs

Custom Content

2013 Branded Entertainment Gold Pencil

25.0

UTEC University

Potable Water Generator

Public Service / Outdoor - Single

2013 Advertising Silver Pencil

15.0

Prime Television

Call Girl

Consumer Radio / Single

2013 Advertising Silver Pencil

15.0

UTEC University

Potable Water Generator

Innovation in Advertising / Single or Campaign

2013 Advertising Silver Pencil

15.0

Kikkoman

Make Haste Slowly: The Kikkoman Creed

Film / Documentaries - Features

2013 Branded Entertainment Silver Pencil

15.0

SPCA / MINI New Zealand

Driving Dogs

Non-Broadcast / Short-form

2013 Branded Entertainment Silver Pencil

15.0

Valspar

Cityscape

Collateral / P.O.P. and In-store - Campaign

2013 Advertising Bronze Pencil

10.0

Engen

Engen Calendar Fire Blanket

Design Does / Design for the Greater Good

2013 Design Bronze Pencil

10.0

Sharpie

Miniatures

Magazine / Full Page or Spread - Campaign

2013 Advertising Merit Award

5.0

MINI New Zealand

Free car with every dog.

Collateral / Promotional Items - Single or Campaign

2013 Advertising Merit Award

5.0

Piero SAIC

Somniferous

Consumer Television / :30/:25 - Campaign

2013 Advertising Merit Award

5.0

Prime Television

Call Girl

Experiential Advertising / Events and Competitions

2013 Advertising Merit Award

5.0

Zonajobs

Grandma

Consumer Television / Over 60 second - Single

2013 Advertising Merit Award

5.0

Mondelez International - Oreo

Oreo Daily Twist

Brand Transformation / Single

2013 Advertising Merit Award

5.0

MINI New Zealand

Driving Dogs

Brand Transformation / Single

2013 Advertising Merit Award

5.0

Valspar

Cityscape

Collateral Design / Point of Purchase and In-Store - Series

2013 Design Merit Award

5.0

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