The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DraftFCB
Client
Title
Category
Award
Points
SolarAd Charger
Agency: FCB Brasil / Sao Paulo
Client: Nivea
Category: Innovation in Print / Print
Points: 15.0
Network
Agency: FCB Brasil / Sao Paulo
Client: Sharpie
Category: Newspaper / Full Page or Spread - Single
Points: 10.0
Cityscapes
Agency: FCB / Chicago
Client: Valspar
Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 10.0
Cityscapes
Agency: FCB / Chicago
Client: Valspar
Category: Collateral / Posters - Campaign
Points: 10.0
SolarAd Charger
Agency: FCB Brasil / Sao Paulo
Client: Nivea
Category: Direct Marketing / Flat Mailing
Points: 10.0
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie
Category: Print Craft / Art Direction - Single or Campaign
Points: 10.0
Searching for hearts
Agency: Mayo DraftFCB / Lima
Client: Peruvian Cancer Foundation
Category: Online / Short-Form
Points: 10.0
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie
Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Moon
Agency: FCB Brasil / Sao Paulo
Client: Sharpie
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Cityscape Calendar
Agency: FCB / Chicago
Client: Valspar
Category: Collateral / Promotional Materials - Single or Campaign
Points: 5.0
Flag of the refugees
Agency: FCB Spain / Madrid
Client: Accem
Category: Public Service / Political - Print / Collateral - Campaign
Points: 5.0
Moon
Agency: FCB Brasil / Sao Paulo
Client: Sharpie
Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Network
Agency: FCB Brasil / Sao Paulo
Client: Sharpie
Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Cityscapes
Agency: FCB / Chicago
Client: Valspar
Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Ship My Pants
Agency: FCB / Chicago
Client: Kmart
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Toyota Genuine Parts Radio
Agency: Draftcb South Africa / Johannesburg
Client: Toyota South Africa Motors
Category: Radio / Consumer - Campaign
Points: 5.0
Lunch is on Me - Radio Campaign
Agency: FCB / Cape Town
Client: Peninsula School Feeding Association
Category: Radio / Public Service - Campaign
Points: 5.0
Toyota Genuine Parts Radio "In the Hall of the Mountain King"
Agency: FCB South Africa / Johannesburg
Client: Toyota South Africa Motors
Category: Radio Craft / Music and/or Sound Design
Points: 5.0
Food Photos Save Lives
Agency: DraftFCB New Zealand / Auckland
Client: Unicef
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
SolarAd Charger
Agency: FCB Brasil / Sao Paulo
Client: Nivea
Category: Other Digital Solutions
Points: 5.0
The World's First LIVE Tweeting Honey Badger
Agency: Draftcb South Africa (PTY) LTD / Johannesburg + Hellocomputer / Johannesburg
Client: Johannesburg Zoo
Category: Other Digital Solutions
Points: 5.0
Driving on Ice
Agency: UM / New York + Stun Creative / Los Angeles
Client: BMW
Category: Television / Branded Content
Points: 5.0
Client:
Nivea
Title:
SolarAd Charger
Category:
Innovation in Print / Print
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Sharpie
Title:
Network
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Valspar
Title:
Cityscapes
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Valspar
Title:
Cityscapes
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Nivea
Title:
SolarAd Charger
Category:
Direct Marketing / Flat Mailing
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Sharpie
Title:
Points
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Peruvian Cancer Foundation
Title:
Searching for hearts
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sharpie
Title:
Points
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Moon
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Points
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Valspar
Title:
Cityscape Calendar
Category:
Collateral / Promotional Materials - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Accem
Title:
Flag of the refugees
Category:
Public Service / Political - Print / Collateral - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Moon
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Network
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Valspar
Title:
Cityscapes
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Kmart
Title:
Ship My Pants
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Kmart
Title:
Ship My Pants
Category:
Non-Broadcast / Online
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Toyota South Africa Motors
Title:
Toyota Genuine Parts Radio
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Peninsula School Feeding Association
Title:
Lunch is on Me - Radio Campaign
Category:
Radio / Public Service - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Toyota South Africa Motors
Title:
Toyota Genuine Parts Radio "In the Hall of the Mountain King"
Category:
Radio Craft / Music and/or Sound Design
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unicef
Title:
Food Photos Save Lives
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nivea
Title:
SolarAd Charger
Category:
Other Digital Solutions
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Johannesburg Zoo
Title:
The World's First LIVE Tweeting Honey Badger
Category:
Other Digital Solutions
Award:
2014 Interactive Merit Award
Points:
5.0