The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
GUT
Client
Title
Category
Award
Points
World Cup delivery
Agency: GUT / Buenos Aires + Lanzallamas / Buenos Aires + Paisanos.io / Buenos Aires
Client: Delivery Hero/ PedidosYa
Category: Innovation / Use of Media in Interactive, Online, & Mobile
Points: 45.00
Freedom Comes in all sizes
Agency: GUT / Buenos Aires + Mercado Libre / Buenos Aires + Rebolucion / Buenos Aires + BAMBA / Buenos Aires
Client: Mercado Libre
Category: Customer Experience / CX
Points: 45.00
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Creative Use of Data
Points: 45.00
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Experiential & Installations / Experiential & Immersive
Points: 21.00
Popeyes 50+
Agency: GUT Mexico City
Client: Restaurant Brands International
Category: Public Relations for Good
Points: 21.00
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 9.00
Self Love Bouquet
Agency: GUT / Los Angeles + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash
Category: Commerce
Points: 9.00
Self Love Bouquet
Agency: GUT / Los Angeles + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash
Category: Single Region or Market / Consumer / Brand
Points: 9.00
The Tax Free Bagel
Agency: GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + P57 / Chicago + Street Factory Media / Minneapolis
Client: Philadelphia Cream Cheese - The Kraft Heinz Company
Category: Brand Partnerships
Points: 3.00
Self Love Bouquet
Agency: GUT / Los Angeles + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash
Category: Events & Experiential
Points: 3.00
The Tax Free Bagel
Agency: GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + Street Factory Media / Minneapolis + Zeno / Chicago
Client: Philadelphia Cream Cheese - The Kraft Heinz Company
Category: Events & Experiential
Points: 3.00
The Tax Free Bagel
Agency: GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + Street Factory Media / Minneapolis + Zeno / Chicago
Client: Philadelphia Cream Cheese - The Kraft Heinz Company
Category: Stunts & Activations
Points: 3.00
The Tax Free Bagel
Agency: GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + Street Factory Media / Minneapolis + P57 / Chicago
Client: Philadelphia Cream Cheese - The Kraft Heinz Company
Category: Single Region or Market / Consumer / Brand
Points: 3.00
Self Love Bouquet
Agency: GUT / Los Angeles + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash
Category: Brand-Side / External Agency Collaboration
Points: 3.00
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Experiential & Immersive
Points: 3.00
The Tax Free Bagel
Agency: GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + Street Factory Media / Minneapolis + Zeno / Chicago
Client: Philadelphia Cream Cheese - The Kraft Heinz Company
Category: Physical Items
Points: 3.00
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Magazine / Series
Points: 3.00
Client:
Delivery Hero/ PedidosYa
Title:
World Cup delivery
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Mercado Libre
Title:
Freedom Comes in all sizes
Category:
Customer Experience / CX
Award:
2024 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Creative Use of Data
Award:
2024 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Experiential & Installations / Experiential & Immersive
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
Restaurant Brands International
Title:
Popeyes 50+
Category:
Public Relations for Good
Award:
2024 Public Relations Silver Pencil
Points:
21.00
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
DoorDash
Title:
Self Love Bouquet
Category:
Commerce
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
DoorDash
Title:
Self Love Bouquet
Category:
Single Region or Market / Consumer / Brand
Award:
2024 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Philadelphia Cream Cheese - The Kraft Heinz Company
Title:
The Tax Free Bagel
Category:
Brand Partnerships
Award:
2024 Creative Effectiveness Merit Award
Points:
3.00
Client:
DoorDash
Title:
Self Love Bouquet
Category:
Events & Experiential
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Philadelphia Cream Cheese - The Kraft Heinz Company
Title:
The Tax Free Bagel
Category:
Events & Experiential
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Philadelphia Cream Cheese - The Kraft Heinz Company
Title:
The Tax Free Bagel
Category:
Stunts & Activations
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Philadelphia Cream Cheese - The Kraft Heinz Company
Title:
The Tax Free Bagel
Category:
Single Region or Market / Consumer / Brand
Award:
2024 Creative Effectiveness Merit Award
Points:
3.00
Client:
DoorDash
Title:
Self Love Bouquet
Category:
Brand-Side / External Agency Collaboration
Award:
2024 Brand-Side / In-House Merit Award
Points:
3.00
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Experiential & Immersive
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
Philadelphia Cream Cheese - The Kraft Heinz Company
Title:
The Tax Free Bagel
Category:
Physical Items
Award:
2024 Direct Marketing Merit Award
Points:
3.00