The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Hakuhodo
Client
Title
Category
Award
Points
CRAFTMAN.SHIPS
Agency: HAKUHODO Gravity Inc. / Tokyo + HAKUHODO CABIN Inc. / Tokyo
Client: SHIPS LTD.
Category: Craft / Animation
Points: 45.00
Smart Eye Camera
Agency: TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client: OUI Inc.
Category: Products for Good
Points: 4.50
CHEER SIGNS
Agency: TBWA\HAKUHODO Inc. / Tokyo + Hakuhodo Product's Inc. / Tokyo + amana inc. / Tokyo
Client: TOKYO METROPOLITAN GOVERNMENT
Category: Experiential & Immersive for Good
Points: 4.50
GO! GR Supra Safety Car
Agency: SIX inc. / Tokyo + Hakuhodo / Tokyo + yumenohieda / Tokyo + STUDEO Inc. / Tokyo
Client: Toyota Motor Corporation
Category: Visual Effects / Single
Points: 3.00
MY KNOWTEBOOK
Agency: Hakuhodo / Tokyo + NIKKEI PRINTING INC. + Shinohara Shiko Ltd.
Client: Hakuhodo Inc.
Category: Collateral / Booklets, Books & Brochures
Points: 3.00
Sliding Mom
Agency: Wolf BKK / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok + Mellow Tunes / Bangkok
Client: CP-Meiji
Category: Short Form Video / Single
Points: 3.00
CHEER SIGNS
Agency: TBWA\HAKUHODO Inc. / Tokyo + Hakuhodo Product's Inc. / Tokyo + amana inc. / Tokyo
Client: TOKYO METROPOLITAN GOVERNMENT
Category: Events & Experiential
Points: 1.50
Dalah's Spoiler Billboard
Agency: VML Thailand / Bangkok + INBLOOM / Bangkok + LETSGETNUTS Co., Ltd. / Bangkok + H+ / Bangkok
Client: Netflix
Category: Billboards & Transit / Single
Points: 1.50
Smart Eye Camera
Agency: TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client: OUI Inc.
Category: Innovation / Execution in Health & Wellness
Points: 1.50
Smart Eye Camera
Agency: TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client: OUI Inc.
Category: Products
Points: 1.50
Smart Eye Camera
Agency: TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client: OUI Inc.
Category: Design for Good
Points: 1.50
Client:
SHIPS LTD.
Title:
CRAFTMAN.SHIPS
Category:
Craft / Animation
Award:
2026 Design & Branding Gold Pencil
Points:
45.00
Client:
OUI Inc.
Title:
Smart Eye Camera
Category:
Products for Good
Award:
2026 IP & Product Design Bronze Pencil
Points:
4.50
Client:
TOKYO METROPOLITAN GOVERNMENT
Title:
CHEER SIGNS
Category:
Experiential & Immersive for Good
Award:
2026 Experiential & Immersive Bronze Pencil
Points:
4.50
Client:
Toyota Motor Corporation
Title:
GO! GR Supra Safety Car
Category:
Visual Effects / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Hakuhodo Inc.
Title:
MY KNOWTEBOOK
Category:
Collateral / Booklets, Books & Brochures
Award:
2026 Design & Branding Merit Award
Points:
3.00
Client:
CP-Meiji
Title:
Sliding Mom
Category:
Short Form Video / Single
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
Client:
TOKYO METROPOLITAN GOVERNMENT
Title:
CHEER SIGNS
Category:
Events & Experiential
Award:
2026 Public Relations Merit Award
Points:
1.50
Client:
Netflix
Title:
Dalah's Spoiler Billboard
Category:
Billboards & Transit / Single
Award:
2026 Out of Home Merit Award
Points:
1.50
Client:
OUI Inc.
Title:
Smart Eye Camera
Category:
Innovation / Execution in Health & Wellness
Award:
2026 Health & Wellness Merit Award
Points:
1.50
Client:
OUI Inc.
Title:
Smart Eye Camera
Category:
Products
Award:
2026 Health & Wellness Merit Award
Points:
1.50