The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Network Rankings

 


Hakuhodo

Client

Title

Category

Award

Points

CRAFTMAN.SHIPS Agency: HAKUHODO Gravity Inc. / Tokyo + HAKUHODO CABIN Inc. / Tokyo Client: SHIPS LTD. Category: Craft / Animation Points: 45.00
Smart Eye Camera Agency: TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo Client: OUI Inc. Category: Products for Good Points: 4.50
CHEER SIGNS Agency: TBWA\HAKUHODO Inc. / Tokyo + Hakuhodo Product's Inc. / Tokyo + amana inc. / Tokyo Client: TOKYO METROPOLITAN GOVERNMENT Category: Experiential & Immersive for Good Points: 4.50
GO! GR Supra Safety Car Agency: SIX inc. / Tokyo + Hakuhodo / Tokyo + yumenohieda / Tokyo + STUDEO Inc. / Tokyo Client: Toyota Motor Corporation Category: Visual Effects / Single Points: 3.00
MY KNOWTEBOOK Agency: Hakuhodo / Tokyo + NIKKEI PRINTING INC. + Shinohara Shiko Ltd. Client: Hakuhodo Inc. Category: Collateral / Booklets, Books & Brochures Points: 3.00
Sliding Mom Agency: Wolf BKK / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok + Mellow Tunes / Bangkok Client: CP-Meiji Category: Short Form Video / Single Points: 3.00
CHEER SIGNS Agency: TBWA\HAKUHODO Inc. / Tokyo + Hakuhodo Product's Inc. / Tokyo + amana inc. / Tokyo Client: TOKYO METROPOLITAN GOVERNMENT Category: Events & Experiential Points: 1.50
Dalah's Spoiler Billboard Agency: VML Thailand / Bangkok + INBLOOM / Bangkok + LETSGETNUTS Co., Ltd. / Bangkok + H+ / Bangkok Client: Netflix Category: Billboards & Transit / Single Points: 1.50
Smart Eye Camera Agency: TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo Client: OUI Inc. Category: Innovation / Execution in Health & Wellness Points: 1.50
Smart Eye Camera Agency: TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo Client: OUI Inc. Category: Products Points: 1.50
Smart Eye Camera Agency: TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo Client: OUI Inc. Category: Design for Good Points: 1.50

SHIPS LTD.

CRAFTMAN.SHIPS

Craft / Animation

2026 Design & Branding Gold Pencil

45.00

OUI Inc.

Smart Eye Camera

Products for Good

2026 IP & Product Design Bronze Pencil

4.50

TOKYO METROPOLITAN GOVERNMENT

CHEER SIGNS

Experiential & Immersive for Good

2026 Experiential & Immersive Bronze Pencil

4.50

Toyota Motor Corporation

GO! GR Supra Safety Car

Visual Effects / Single

2026 Moving Image Craft & Production Merit Award

3.00

Hakuhodo Inc.

MY KNOWTEBOOK

Collateral / Booklets, Books & Brochures

2026 Design & Branding Merit Award

3.00

CP-Meiji

Sliding Mom

Short Form Video / Single

2026 Branded Entertainment Merit Award

3.00

TOKYO METROPOLITAN GOVERNMENT

CHEER SIGNS

Events & Experiential

2026 Public Relations Merit Award

1.50

Netflix

Dalah's Spoiler Billboard

Billboards & Transit / Single

2026 Out of Home Merit Award

1.50

OUI Inc.

Smart Eye Camera

Innovation / Execution in Health & Wellness

2026 Health & Wellness Merit Award

1.50

OUI Inc.

Smart Eye Camera

Products

2026 Health & Wellness Merit Award

1.50

OUI Inc.

Smart Eye Camera

Design for Good

2026 Design & Branding Merit Award

1.50

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