The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Lowe
Client
Title
Category
Award
Points
Baby
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Perfect Pop
Agency: Deutsch / Los Angeles
Client: Pop Secret
Category: Mobile Applications/Sites / Services/Utilities
Points: 15.0
Sensitive
Agency: LOWE / Singapore
Client: Unilever
Category: Print Craft / Art Direction - Single or Campaign
Points: 15.0
MAN
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL
Category: Consumer Television / :30/:25 - Single
Points: 15.0
WOMAN
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL
Category: Radio / Consumer - Single
Points: 5.0
Sensitive
Agency: LOWE / Singapore
Client: Unilever
Category: Collateral / Posters - Campaign
Points: 5.0
YOU ARE MY SON
Agency: LOWE/SSP3 / Bogota D. C.
Client: Ministry of Defense
Category: Public Service / Political - Print / Collateral - Campaign
Points: 5.0
Missing Kids Stamps
Agency: Lowe Roche / Toronto
Client: Missing Children's Network / Enfant-Retour Quebec
Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Points: 5.0
Arrows
Agency: LOWE / Singapore
Client: Unilever
Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Gauntlet
Agency: LOWE / Singapore
Client: Unilever
Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Mask
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Consumer Television / 60 Second - Single
Points: 5.0
Feeling Carefree
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Consumer Television / :30/:25 - Single
Points: 5.0
BIAAG - DAUGHTER
Agency: Lowe China / Shanghai
Client: Plan International
Category: Public Service / Political - Video / Non-Broadcast
Points: 5.0
Perfect Pop
Agency: Deutsch / Los Angeles
Client: Pop Secret
Category: Other Digital Solutions
Points: 5.0
DA Leader Helen Zille
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers
Category: Radio / Consumer - Single
Points: 5.0
Former ANCYL President Julius Malema
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers
Category: Radio / Consumer - Single
Points: 5.0
Dollar Cravings Menu
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Radio / Consumer - Campaign
Points: 5.0
OR
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL
Category: Radio / Consumer - Campaign
Points: 5.0
OPTICAL ILLUSION
Agency: BORGHI/LOWE / Sao Paulo
Client: Unilever
Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 5.0
Missing Kids Stamps
Agency: Lowe Roche / Toronto
Client: Enfant-Retour Quebec (Missing Children's Network)
Category: Websites / Public Service/Non-Profit
Points: 5.0
MakeHealthLast.ca
Agency: Lowe Roche / Toronto
Client: The Heart and Stroke Foundation of Canada
Category: Websites / Public Service/Non-Profit
Points: 5.0
The Living Piano
Agency: Lowe Roche / Toronto
Client: Groupe Media TFO
Category: Online Films & Video / Event or Live Webcast - Single
Points: 5.0
PERFECT PACE
Agency: BORGHI/LOWE / Sao Paulo
Client: ASICS
Category: Mobile Applications/Sites / Services/Utilities
Points: 5.0
Client:
Volkswagen
Title:
Baby
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Pop Secret
Title:
Perfect Pop
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Sensitive
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
MAN
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
WOMAN
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Sensitive
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Ministry of Defense
Title:
YOU ARE MY SON
Category:
Public Service / Political - Print / Collateral - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Missing Children's Network / Enfant-Retour Quebec
Title:
Missing Kids Stamps
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Arrows
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Gauntlet
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Mask
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Feeling Carefree
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Plan International
Title:
BIAAG - DAUGHTER
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Pop Secret
Title:
Perfect Pop
Category:
Other Digital Solutions
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Independent Newspapers
Title:
DA Leader Helen Zille
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Independent Newspapers
Title:
Former ANCYL President Julius Malema
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Dollar Cravings Menu
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
OR
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
OPTICAL ILLUSION
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Enfant-Retour Quebec (Missing Children's Network)
Title:
Missing Kids Stamps
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
The Heart and Stroke Foundation of Canada
Title:
MakeHealthLast.ca
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Groupe Media TFO
Title:
The Living Piano
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2014 Interactive Merit Award
Points:
5.0