The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Network Rankings

 


Lowe

Client

Title

Category

Award

Points

Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations Points: 75.0
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Websites / Public Service / Non-Profit Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Direct Marketing / Ambient Media Points: 25.0
HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Print / Newspaper or Magazine - Campaign Points: 25.0
HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Outdoor / Outdoor - Campaign Points: 25.0
Captain Risky Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Consumer Television / 60 Second - Single Points: 15.0
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Social Media / Best Integrated Campaign Led by Social Points: 15.0
vw.com Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / User Experience Points: 15.0
If They Explain It With Football, You Get It Agency: LOLA Lowe & Partners / Madrid Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign Points: 10.0
Captain Risky Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Cinema Advertising / Short Form - :90 & Under - Single Points: 10.0
vw.com Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / Utility Points: 10.0
Fuelcaster: The Gas Price Predictor, a service by Esurance Agency: Deutsch / Los Angeles Client: Esurance Category: Websites / Services Points: 5.0
Write the Next Chapter TED + Target / Vancouver Convention Centre / Target (the brand) Agency: Deutsch / Los Angeles Client: Target Category: Interiors / Hospitality Points: 5.0
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch) Agency: Deutsch / Los Angeles Client: Taco Bell Category: Brand Transformation / Single Points: 5.0
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Ambient & Guerilla Points: 5.0
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Digital Direct Marketing / Social Media & Viral Marketing Points: 5.0
HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Video / Television - Single Points: 5.0
Clingy Animals Agency: LOWE, Thailand / Bangkok Client: Unilever Category: Magazine / Full Page or Spread - Campaign Points: 5.0
Winston Fletcher Agency: DLKW LOWE / London Client: The Winston Fletcher Fiction Prize Category: Trade / Full Page or Spread - Campaign Points: 5.0
Pig Agency: LOWE, Thailand / Bangkok Client: Unilever Category: Collateral / Posters - Single Points: 5.0
VERSUS Agency: LOWE VIETNAM / HO CHI MINH CITY Client: OMO Category: Collateral / Posters - Campaign Points: 5.0
Clingy Animals Agency: LOWE, Thailand / Bangkok Client: Unilever Category: Collateral / Posters - Campaign Points: 5.0
Winston Fletcher 'Catch 22' Agency: DLKW LOWE / London Client: The Winston Fletcher Fiction Prize Category: Print Craft / Writing - Single Only Points: 5.0
Winston Fletcher 'The Great Gatsby' Agency: DLKW LOWE / London Client: The Winston Fletcher Fiction Prize Category: Print Craft / Writing - Single Only Points: 5.0
HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Print Craft / Art Direction - Single Only Points: 5.0
vw.com Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / Interface Design Craft Points: 5.0

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Events, Competitions & Installations

2015 Cross-Platform Gold Pencil

75.0

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Websites / Public Service / Non-Profit

2015 Interactive Gold Pencil

25.0

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Direct Marketing / Ambient Media

2015 Direct Gold Pencil

25.0

SHANGHAI GENERAL MOTORS

HUMAN TRAFFIC SIGN

Public Service - Print / Newspaper or Magazine - Campaign

2015 Print & Outdoor Gold Pencil

25.0

SHANGHAI GENERAL MOTORS

HUMAN TRAFFIC SIGN

Public Service - Outdoor / Outdoor - Campaign

2015 Print & Outdoor Gold Pencil

25.0

Budget Direct

Captain Risky

Consumer Television / 60 Second - Single

2015 Film Silver Pencil

15.0

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Social Media / Best Integrated Campaign Led by Social

2015 Social Media Silver Pencil

15.0

Volkswagen

vw.com

User Experience Design - Web / User Experience

2015 UX / UI Silver Pencil

15.0

LIBERO/FOOTBALL MAGAZINE

If They Explain It With Football, You Get It

Consumer Television / 60 Second - Campaign

2015 Film Bronze Pencil

10.0

Budget Direct

Captain Risky

Cinema Advertising / Short Form - :90 & Under - Single

2015 Film Bronze Pencil

10.0

Volkswagen

vw.com

User Experience Design - Web / Utility

2015 UX / UI Bronze Pencil

10.0

Esurance

Fuelcaster: The Gas Price Predictor, a service by Esurance

Websites / Services

2015 Interactive Merit Award

5.0

Target

Write the Next Chapter TED + Target / Vancouver Convention Centre / Target (the brand)

Interiors / Hospitality

2015 Responsive Environments Merit Award

5.0

Taco Bell

2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)

Brand Transformation / Single

2015 Cross-Platform Merit Award

5.0

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Ambient & Guerilla

2015 Cross-Platform Merit Award

5.0

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Digital Direct Marketing / Social Media & Viral Marketing

2015 Direct Merit Award

5.0

SHANGHAI GENERAL MOTORS

HUMAN TRAFFIC SIGN

Public Service - Video / Television - Single

2015 Film Merit Award

5.0

Unilever

Clingy Animals

Magazine / Full Page or Spread - Campaign

2015 Print & Outdoor Merit Award

5.0

The Winston Fletcher Fiction Prize

Winston Fletcher

Trade / Full Page or Spread - Campaign

2015 Print & Outdoor Merit Award

5.0

Unilever

Pig

Collateral / Posters - Single

2015 Print & Outdoor Merit Award

5.0

OMO

VERSUS

Collateral / Posters - Campaign

2015 Print & Outdoor Merit Award

5.0

Unilever

Clingy Animals

Collateral / Posters - Campaign

2015 Print & Outdoor Merit Award

5.0

The Winston Fletcher Fiction Prize

Winston Fletcher 'Catch 22'

Print Craft / Writing - Single Only

2015 Print & Outdoor Merit Award

5.0

The Winston Fletcher Fiction Prize

Winston Fletcher 'The Great Gatsby'

Print Craft / Writing - Single Only

2015 Print & Outdoor Merit Award

5.0

SHANGHAI GENERAL MOTORS

HUMAN TRAFFIC SIGN

Print Craft / Art Direction - Single Only

2015 Print & Outdoor Merit Award

5.0

Volkswagen

vw.com

User Experience Design - Web / Interface Design Craft

2015 UX / UI Merit Award

5.0

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