The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Mother
Client
Title
Category
Award
Points
Robot Campaign
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30 / :25 - Campaign
Points: 25.0
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 15.0
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson
Category: Digital Publications / App-Based
Points: 10.0
SAINT EXUPÈRY
Agency: MADRE / Buenos Aires
Client: AEROLINEAS ARGENTINAS
Category: Consumer Television / Commercials of Varying Length - Campaign
Points: 10.0
Bed
Agency: MJZ / London + Mother / London
Client: Ikea
Category: Video Craft / Direction
Points: 5.0
Together Sweater
Agency: Mother New York / New York
Client: Target x TOMS
Category: Direct Marketing / Dimensional Mailing
Points: 5.0
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson
Category: Websites / Publications & Media
Points: 5.0
Client:
Old Spice
Title:
Robot Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
James Patterson
Title:
James Patterson Self-Destructing Book
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
James Patterson
Title:
James Patterson Self-Destructing Book
Category:
Digital Publications / App-Based
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
AEROLINEAS ARGENTINAS
Title:
SAINT EXUPÈRY
Category:
Consumer Television / Commercials of Varying Length - Campaign
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Ikea
Title:
Bed
Category:
Video Craft / Direction
Award:
2015 Film Merit Award
Points:
5.0
Client:
Target x TOMS
Title:
Together Sweater
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Merit Award
Points:
5.0