The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Network Rankings

 


TBWA Worldwide

Client

Title

Category

Award

Points

TBWAMedia Arts Lab + Apple Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Penta Pencil Points: 100.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Interactive / Gaming Points: 25.0
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Experiential / Events & Competitions Points: 25.0
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Circle of Sound / Los Angeles Client: UNICEF Category: Craft / Animation - Campaign Points: 25.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Branded Social Post / Branded Social Post - Single Points: 25.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Social Media Points: 25.0
The Most Precious Gift Agency: Heimat Werbeagentur GmbH / Berlin Client: Otto (GmbH & Co KG) Category: Craft - Animation / Animation - Single Points: 25.0
#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Immersive / Environmental / Outdoor Spaces Points: 15.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming Points: 15.0
Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Experiential / Virtual Reality (VR) Points: 15.0
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Integrated Branding Points: 15.0
Loving the night Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Craft / Photography - Single or Campaign Points: 15.0
BMW Original Parts 'CEO' Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg Client: BMW South Africa Category: Craft / Writing - Single Points: 15.0
airforce.com Agency: GSD&M / Austin Client: United States Air Force Category: Web / User Experience Points: 15.0
Awaken Your Force Agency: 180LA / Santa Monica Client: Hewlett Packard Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single Points: 15.0
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Cultural Driver Points: 15.0
Soweto Gold '76 Agency: OpenCo - The Open Collaboration / Johannesburg Client: Soweto Gold Category: Typography / Static Points: 10.0
Marked by Bravery Agency: OpenCo - The Open Collaboration / Johannesburg Client: Soweto Gold Category: Packaging / Specialty Points: 10.0
Champion's Hijack Agency: TBWA\RAAD / Dubai Client: Go Sport Category: Online Advertising / Banners Points: 10.0
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online / Short Form - Campaign Points: 10.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming Points: 10.0
Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Architecture Enhancement Points: 10.0
The Scania Clock Agency: TBWA / Stockholm + B-Reel / Stockholm Client: Scania Category: Experiential / Events & Competitions Points: 10.0
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online Films & Video / Short Form - Campaign Points: 10.0
Loving the night 1 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Publishing / Magazine - Single Points: 10.0
Loving the night Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Publishing / Magazine - Campaign Points: 10.0
Loving the night 1 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Single Points: 10.0
Loving the night Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Campaign Points: 10.0
The News You Should Be Following Agency: TBWA Hunt Lascaris / Johannesburg Client: The Times Category: Promotional / Collateral / Posters - Campaign Points: 10.0
One-Drop Bottle Agency: TBWA\RAAD / Dubai Client: Pril Category: Promotional / Collateral / Promotional Items - Single or Campaign Points: 10.0
One-Drop Bottle Agency: TBWA\RAAD / Dubai Client: Pril Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single Points: 10.0
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Innovation in Print & Outdoor / Ambient Media Points: 10.0
The Maestro Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Craft - Use of Original Music / Use of Original Music - Single Points: 10.0
SIGNEMOJI Agency: TBWA / Shanghai Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / App Design Points: 5.0
McTrax Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Digital / Interface Design Points: 5.0
GAYNZ Agency: TBWA\ / Melbourne Client: ANZ Category: Immersive / Environmental / Indoor Spaces Points: 5.0
Originals Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt Client: McDonald's Category: Immersive / Environmental / Indoor Spaces Points: 5.0
Shot on iPhone: Bastille Day Agency: TBWA\Media Arts Lab / Global + OMD Worldwide / Los Angeles Client: Apple Category: Craft / Photography - Single or Series Points: 5.0
Shot on iPhone: Colors Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft / Photography - Single or Series Points: 5.0
Usain Bolt | The Boy Who Learned to Fly | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series Points: 5.0
Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Ambient / Immersive / Digital Installations Points: 5.0
The Scania Clock Agency: TBWA / Stockholm + B-Reel / Stockholm Client: Scania Category: Ambient / Immersive / Digital Installations Points: 5.0
McTrax Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Innovation in Interactive / Ambient / Immersive Points: 5.0
Dillan's Voice Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online / Short Form - Single Points: 5.0
Unfairy Tales - Ivine And Pillow Agency: 180LA / Santa Monica + Consulado / Sao Paulo Client: UNICEF Category: Online / Short Form - Single Points: 5.0
Uncrushable Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Online / Live Webcast Points: 5.0
Airbnb's National Parks Backyards Agency: TBWA\Chiat\Day / Los Angeles Client: Airbnb, Inc. Category: Online / Live Webcast Points: 5.0
Project Germany Agency: Heimat Werbeagentur GmbH / Berlin Client: HORNBACH Baumarkt AG Category: Experiential / Live Events Points: 5.0
McTrax Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Innovation in Branded Entertainment Points: 5.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Branded Entertainment Points: 5.0

Apple

TBWAMedia Arts Lab + Apple

Penta Pencil

2017 Penta Pencil Penta

100.0

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Interactive / Gaming

2017 Interactive Gold Pencil

25.0

Boost Mobile

Boost Your Voice

Experiential / Events & Competitions

2017 Cross-Platform Gold Pencil

25.0

UNICEF

Unfairy Tales

Craft / Animation - Campaign

2017 Cross-Platform Gold Pencil

25.0

Gatorade

Serena Williams' Match Point | Gatorade

Branded Social Post / Branded Social Post - Single

2017 Social Media Gold Pencil

25.0

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Social Media

2017 Social Media Gold Pencil

25.0

Otto (GmbH & Co KG)

The Most Precious Gift

Craft - Animation / Animation - Single

2017 Moving Image Craft Gold Pencil

25.0

Legacy

#Paintback

Immersive / Environmental / Outdoor Spaces

2017 Design Silver Pencil

15.0

Gatorade

Serena Williams' Match Point | Gatorade

Gaming

2017 Interactive Silver Pencil

15.0

Expedia

Expedia Dream Adventures

Experiential / Virtual Reality (VR)

2017 Branded Entertainment Silver Pencil

15.0

Boost Mobile

Boost Your Voice

Integrated Branding

2017 Cross-Platform Silver Pencil

15.0

McDonald's

Loving the night

Craft / Photography - Single or Campaign

2017 Print & Outdoor Silver Pencil

15.0

BMW South Africa

BMW Original Parts 'CEO'

Craft / Writing - Single

2017 Radio Silver Pencil

15.0

United States Air Force

airforce.com

Web / User Experience

2017 UX / UI Silver Pencil

15.0

Hewlett Packard

Awaken Your Force

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

2017 Moving Image Craft Silver Pencil

15.0

Boost Mobile

Boost Your Voice

Cultural Driver

2017 Cultural Driver Silver Pencil

15.0

Soweto Gold

Soweto Gold '76

Typography / Static

2017 Design Bronze Pencil

10.0

Soweto Gold

Marked by Bravery

Packaging / Specialty

2017 Design Bronze Pencil

10.0

Go Sport

Champion's Hijack

Online Advertising / Banners

2017 Interactive Bronze Pencil

10.0

UNICEF

Unfairy Tales

Online / Short Form - Campaign

2017 Branded Entertainment Bronze Pencil

10.0

Gatorade

Serena Williams' Match Point | Gatorade

Gaming

2017 Branded Entertainment Bronze Pencil

10.0

Expedia

Expedia Dream Adventures

Architecture Enhancement

2017 Responsive Environments Bronze Pencil

10.0

Scania

The Scania Clock

Experiential / Events & Competitions

2017 Cross-Platform Bronze Pencil

10.0

UNICEF

Unfairy Tales

Online Films & Video / Short Form - Campaign

2017 Film Bronze Pencil

10.0

McDonald's

Loving the night 1

Publishing / Magazine - Single

2017 Print & Outdoor Bronze Pencil

10.0

McDonald's

Loving the night

Publishing / Magazine - Campaign

2017 Print & Outdoor Bronze Pencil

10.0

McDonald's

Loving the night 1

Promotional / Collateral / Posters - Single

2017 Print & Outdoor Bronze Pencil

10.0

McDonald's

Loving the night

Promotional / Collateral / Posters - Campaign

2017 Print & Outdoor Bronze Pencil

10.0

The Times

The News You Should Be Following

Promotional / Collateral / Posters - Campaign

2017 Print & Outdoor Bronze Pencil

10.0

Pril

One-Drop Bottle

Promotional / Collateral / Promotional Items - Single or Campaign

2017 Print & Outdoor Bronze Pencil

10.0

Pril

One-Drop Bottle

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

2017 Print & Outdoor Bronze Pencil

10.0

Boost Mobile

Boost Your Voice

Innovation in Print & Outdoor / Ambient Media

2017 Print & Outdoor Bronze Pencil

10.0

McDonald's

The Maestro

Craft - Use of Original Music / Use of Original Music - Single

2017 Moving Image Craft Bronze Pencil

10.0

CHINA ASSOCIATION OF THE DEAF

SIGNEMOJI

Digital / App Design

2017 Design Merit Award

5.0

McDonald's

McTrax

Digital / Interface Design

2017 Design Merit Award

5.0

ANZ

GAYNZ

Immersive / Environmental / Indoor Spaces

2017 Design Merit Award

5.0

McDonald's

Originals

Immersive / Environmental / Indoor Spaces

2017 Design Merit Award

5.0

Apple

Shot on iPhone: Bastille Day

Craft / Photography - Single or Series

2017 Design Merit Award

5.0

Apple

Shot on iPhone: Colors

Craft / Photography - Single or Series

2017 Design Merit Award

5.0

Gatorade

Usain Bolt | The Boy Who Learned to Fly | Gatorade

Craft / Animation - Single or Series

2017 Design Merit Award

5.0

Expedia

Expedia Dream Adventures

Ambient / Immersive / Digital Installations

2017 Interactive Merit Award

5.0

Scania

The Scania Clock

Ambient / Immersive / Digital Installations

2017 Interactive Merit Award

5.0

McDonald's

McTrax

Innovation in Interactive / Ambient / Immersive

2017 Interactive Merit Award

5.0

Apple

Dillan's Voice

Online / Short Form - Single

2017 Branded Entertainment Merit Award

5.0

UNICEF

Unfairy Tales - Ivine And Pillow

Online / Short Form - Single

2017 Branded Entertainment Merit Award

5.0

M.J. Bale

Uncrushable

Online / Live Webcast

2017 Branded Entertainment Merit Award

5.0

Airbnb, Inc.

Airbnb's National Parks Backyards

Online / Live Webcast

2017 Branded Entertainment Merit Award

5.0

HORNBACH Baumarkt AG

Project Germany

Experiential / Live Events

2017 Branded Entertainment Merit Award

5.0

McDonald's

McTrax

Innovation in Branded Entertainment

2017 Branded Entertainment Merit Award

5.0

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Branded Entertainment

2017 Branded Entertainment Merit Award

5.0

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