The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
draftfcb
Client
Title
Category
Award
Points
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: SPCA / MINI New Zealand
Category: Custom Content
Points: 25.0
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand
Category: Integrated Branding / Consumer Campaign
Points: 25.0
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: SPCA / MINI New Zealand
Category: Non-Broadcast / Short-form
Points: 15.0
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University
Category: Public Service / Outdoor - Single
Points: 15.0
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University
Category: Innovation in Advertising / Single or Campaign
Points: 15.0
Call Girl
Agency: DraftFCB New Zealand / Auckland
Client: Prime Television
Category: Consumer Radio / Single
Points: 15.0
Make Haste Slowly: The Kikkoman Creed
Agency: Draftfcb San Francisco / San Francisco
Client: Kikkoman
Category: Film / Documentaries - Features
Points: 15.0
Engen Calendar Fire Blanket
Agency: DraftFCB / Cape Town
Client: Engen
Category: Design Does / Design for the Greater Good
Points: 10.0
Cityscape
Agency: DraftFCB / Chicago
Client: Valspar
Category: Collateral / P.O.P. and In-store - Campaign
Points: 10.0
Cityscape
Agency: DraftFCB / Chicago
Client: Valspar
Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 5.0
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand
Category: Brand Transformation / Single
Points: 5.0
Oreo Daily Twist
Agency: DraftFCB / New York
Client: Mondelez International - Oreo
Category: Brand Transformation / Single
Points: 5.0
Call Girl
Agency: DraftFCB New Zealand / Auckland
Client: Prime Television
Category: Experiential Advertising / Events and Competitions
Points: 5.0
Grandma
Agency: DraftFCB Argentina / Buenos Aires
Client: Zonajobs
Category: Consumer Television / Over 60 second - Single
Points: 5.0
Somniferous
Agency: DraftFCB Argentina / Buenos Aires
Client: Piero SAIC
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Free car with every dog.
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Miniatures
Agency: Giovanni Draft FCB / São Paulo
Client: Sharpie
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Client:
SPCA / MINI New Zealand
Title:
Driving Dogs
Category:
Custom Content
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MINI New Zealand
Title:
Driving Dogs
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
SPCA / MINI New Zealand
Title:
Driving Dogs
Category:
Non-Broadcast / Short-form
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
UTEC University
Title:
Potable Water Generator
Category:
Public Service / Outdoor - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
UTEC University
Title:
Potable Water Generator
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Prime Television
Title:
Call Girl
Category:
Consumer Radio / Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Kikkoman
Title:
Make Haste Slowly: The Kikkoman Creed
Category:
Film / Documentaries - Features
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Engen
Title:
Engen Calendar Fire Blanket
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Valspar
Title:
Cityscape
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Valspar
Title:
Cityscape
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
MINI New Zealand
Title:
Driving Dogs
Category:
Brand Transformation / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mondelez International - Oreo
Title:
Oreo Daily Twist
Category:
Brand Transformation / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Prime Television
Title:
Call Girl
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Zonajobs
Title:
Grandma
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Piero SAIC
Title:
Somniferous
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MINI New Zealand
Title:
Free car with every dog.
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0