The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
mccann worldgroup
Client
Title
Category
Award
Points
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Points: 50.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Points: 25.0
Fearless Girl
Agency: McCann / New York Client: State Street Global Advisors Category: Creative Effectiveness
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Current Event Response
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Community Building
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Events & Experiential
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Craft - Visual & Audio Craft / Music
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Social Engagement / Community Building
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Custom Content
Points: 25.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Out-of-Home / Dynamic Billboards & Transit
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Promotional / Collateral / Promotional Items
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Physical Items
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Innovation in Branded Entertainment
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Audio
Points: 25.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization
Points: 15.0
The Most Vicious Cycle
Agency: McCann / New York Client: March for Our Lives Category: Public Relations
Points: 15.0
The Most Vicious Cycle
Agency: McCann / New York Client: March for Our Lives Category: Craft - Use of Music / Original Music
Points: 15.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Integrated PR Campaign
Points: 15.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Community Building
Points: 15.0
Fresh Prints
Agency: McCann / Spain + Aldi / Barcelona Client: Aldi Category: Innovation in Print & Outdoor
Points: 15.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Out-of-Home / Experiential & Installations - Single
Points: 15.0
Reversible Poetry
Agency: McCann / Bristol + McCann / Birmingham Client: Refuge - Lisa King Category: Craft / Writing
Points: 15.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Digital Product
Points: 15.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Innovation in Branded Entertainment
Points: 15.0
The out of home project
Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Creative Use of Data / Real-Time
Points: 10.0
Universal Love
Agency: McCann / New York + MGM Resorts International / Las Vegas Client: MGM Resorts International Category: Creative Effectiveness / Single Country or Region
Points: 10.0
The Most Vicious Cycle
Agency: McCann / New York + March for our Lives / Parkland Client: March for our Lives Category: Film / Health & Wellness
Points: 10.0
Planet or Plastic
Agency: McCann / New York + National Geographic / New York Client: National Geographic Category: Craft / Use of Visuals
Points: 10.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Stunts & Activations
Points: 10.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization
Points: 10.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Events & Competitions
Points: 10.0
Fresh Prints - Berries
Agency: McCann / Spain + Aldi / Barcelona Client: Aldi Category: Publishing / Newspaper - Single
Points: 10.0
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Integrated Campaign
Points: 10.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Points: 10.0
Astronaut Reality Helmet
Agency: McCann / New York Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 10.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Experiential / Live Events
Points: 10.0
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Websites / E-Commerce
Points: 10.0
The out of home project
Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Creative Use of Data / Targeting
Points: 2.0
Toxic Toby
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Creative Use of Data / Data Visualization
Points: 2.0
White Hats Wanted
Agency: McCann / New York + U.S. Army / Washington Client: U.S. Army Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Impact of USPS Operation Santa
Agency: MRM//McCann / New York Client: United States Postal Service Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Living rooms
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier Client: Microsoft Category: Creative Effectiveness
Points: 2.0
Reversible Poetry
Agency: McCann / Bristol Client: Refuge - Lisa King Category: Integrated Campaign
Points: 2.0
Welcome to Mavenclad
Agency: McCann Health / London + Studio AKA / London Client: Merck Category: Integrated Campaign
Points: 2.0
Super Sick Monday
Agency: McCann / New York + Reckitt Benckiser / New York Client: Mucinex Category: Public Relations
Points: 2.0
Valuable Inheritance
Agency: McCann Health / São Paulo + Lightfarm Brasil / Rio de Janeiro Client: hospital moinhos de vento Category: Print / Health & Wellness
Points: 2.0
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital / Use of Technology
Points: 2.0
Smaller Screen Doctors
Agency: McCann / New York + Cigna / Philadelphia + MRM//McCann / New York Client: Cigna Category: Digital / Social Media
Points: 2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Best of Discipline Pencil
Points:
50.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Current Event Response
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Community Building
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Events & Experiential
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Social Engagement / Community Building
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Custom Content
Award:
2019 Radio & Audio Gold Pencil
Points:
25.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Out-of-Home / Dynamic Billboards & Transit
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Promotional / Collateral / Promotional Items
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Physical Items
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Audio
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Silver Pencil
Points:
15.0
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Public Relations
Award:
2019 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Integrated PR Campaign
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Community Building
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
Aldi
Title:
Fresh Prints
Category:
Innovation in Print & Outdoor
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Craft / Writing
Award:
2019 Mobile Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Digital Product
Award:
2019 Intellectual Property Silver Pencil
Points:
15.0
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Clear Channel
Title:
The out of home project
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Bronze Pencil
Points:
10.0
Client:
MGM Resorts International
Title:
Universal Love
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
March for our Lives
Title:
The Most Vicious Cycle
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
National Geographic
Title:
Planet or Plastic
Category:
Craft / Use of Visuals
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Craft / Dynamic Data Visualization
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Aldi
Title:
Fresh Prints - Berries
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Integrated Campaign
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Websites / E-Commerce
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Clear Channel
Title:
The out of home project
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
BreezoMeter / British Lung Foundation / World Health Organization
Title:
Toxic Toby
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
United States Postal Service
Title:
Impact of USPS Operation Santa
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Ikea
Title:
Living rooms
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Integrated Campaign
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Merck
Title:
Welcome to Mavenclad
Category:
Integrated Campaign
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mucinex
Title:
Super Sick Monday
Category:
Public Relations
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
hospital moinhos de vento
Title:
Valuable Inheritance
Category:
Print / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Digital / Use of Technology
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Cigna
Title:
Smaller Screen Doctors
Category:
Digital / Social Media
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
