The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
publicis
Client
Title
Category
Award
Points
The Whole Picture
Agency: BBH / London
Client: Guardian
Category: Integrated Branding / Consumer Campaign
Points: 25.0
Three Little Pigs
Agency: BBH / London
Client: Guardian
Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 25.0
Susan Glenn
Agency: BBH / New York
Client: Unilever
Category: Cinema Advertising / Short Form - :90 and under - Single
Points: 25.0
Three Little Pigs
Agency: BBH / London
Client: Guardian
Category: Consumer Television / 60 Second - Single
Points: 25.0
L'Odyssée
Agency: Marcel / Paris
Client: Cartier
Category: Craft / Technique / Best Animation
Points: 15.0
Susan Glenn
Agency: BBH / New York
Client: Unilever
Category: Consumer Television / 60 Second - Single
Points: 15.0
ONLY A DOG
Agency: Publicis Brasil / São Paulo
Client: NESTLE - PURINA
Category: Consumer Radio / Campaign
Points: 15.0
The Whole Picture
Agency: BBH / London
Client: Guardian
Category: Out Of Home / Billboards - Campaign
Points: 15.0
A woman's nightmare
Agency: Publicis Conseil / Paris
Client: Samusocial de Paris
Category: Online Films & Video / Public Service/Non-Profit
Points: 10.0
Chaplin Chapters
Agency: BBH India / Mumbai
Client: Movies Now
Category: Brand Identity / Logo Design
Points: 10.0
Cadillac ATS vs The World Trailer
Agency: Fallon / Minneapolis
Client: Cadillac
Category: Promos / Trailer / Film
Points: 10.0
For any hair type.
Agency: Publicis Communications Schweiz / Zurich
Client: Garnier Fructis
Category: Craft / Photography - Series
Points: 10.0
A woman's nightmare
Agency: Publicis Conseil / Paris
Client: Samusocial de Paris
Category: Websites / Public Service/Non-Profit
Points: 10.0
Trevor's Tips
Agency: Publicis Mojo / Auckland
Client: Goodman Fielder
Category: Online Films & Video / Short Form - Series/Episodes
Points: 5.0
Sprite Dunk Intensity Meter
Agency: BBH / New York
Client: The Coca-Cola Company
Category: Experiential Advertising / Events and Competitions
Points: 5.0
I have already died
Agency: Publicis / Amsterdam
Client: ALS Foundation Netherlands
Category: Integrated Branding / Public Service Campaign
Points: 5.0
Doppelgangers
Agency: BBH / New York
Client: The Weather Channel
Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
#Don'tgohome
Agency: BBH / New York
Client: Cole Haan
Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
While You Were Off
Agency: BBH / New York + BBH Labs / New York
Client: BBH New York/BBH Labs
Category: Mobile Applications/Sites / Services/Utilities
Points: 5.0
The EVOC Indestructible Billboard
Agency: Publicis / Munich
Client: EVOC Sports
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Let's speak baby
Agency: Publicis Conseil / Paris
Client: Guigoz
Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Sprite Dunk Intensity Meter
Agency: BBH / New York
Client: The Coca-Cola Company
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
#Don'tgohome
Agency: BBH / New York
Client: Cole Haan
Category: Interactive Advertising / Environmental/Experiential - Campaign
Points: 5.0
Let's speak baby
Agency: Publicis Conseil / Paris
Client: Guigoz
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Office Love
Agency: BBH / New York
Client: Unilever
Category: Online Films & Video / Short Form - Single
Points: 5.0
Bed & Breakfast
Agency: Publicis / Frankfurt
Client: B&B Hotels
Category: Out Of Home / Billboards - Campaign
Points: 5.0
ANARCHY
Agency: BBH / London
Client: Axe
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Pie Chart
Agency: BBH / London
Client: Guardian
Category: Newspaper / Small Space Print - Single
Points: 5.0
Pie Chart
Agency: BBH / London
Client: Guardian
Category: Out Of Home / Billboards - Single
Points: 5.0
Big Arms
Agency: Publicis Brasil / São Paulo
Client: P&G
Category: Out Of Home / Billboards - Campaign
Points: 5.0
Loading bar
Agency: Publicis Communications Schweiz / Zurich
Client: Books.ch
Category: Out Of Home / Billboards - Campaign
Points: 5.0
For any hair type.
Agency: Publicis Communications Schweiz / Zurich
Client: Garnier Fructis
Category: Out Of Home / Billboards - Campaign
Points: 5.0
Airplanes
Agency: Publicis Conseil / Paris
Client: STIHL
Category: Out Of Home / Billboards - Campaign
Points: 5.0
Susan Glenn
Agency: BBH / New York
Client: Unilever
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Game On
Agency: BBH / New York
Client: Unilever
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Helpless
Agency: BBH / London
Client: St. John's Ambulance
Category: Public Service / Television - Single
Points: 5.0
Too Old
Agency: Publicis Kaplan Thaler / New York
Client: Citibank
Category: Consumer Radio / Single
Points: 5.0
AXE SUPER SENSORIES
Agency: BBH / London
Client: Axe
Category: Consumer Television / 60 Second - Campaign
Points: 5.0
The kiss boy
Agency: Publicis Conseil / Paris
Client: Orange
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Airplanes
Agency: Publicis Conseil / Paris
Client: STIHL
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Client:
Guardian
Title:
The Whole Picture
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Guardian
Title:
Three Little Pigs
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Susan Glenn
Category:
Cinema Advertising / Short Form - :90 and under - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Guardian
Title:
Three Little Pigs
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Cartier
Title:
L'Odyssée
Category:
Craft / Technique / Best Animation
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Susan Glenn
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
NESTLE - PURINA
Title:
ONLY A DOG
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Guardian
Title:
The Whole Picture
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Samusocial de Paris
Title:
A woman's nightmare
Category:
Online Films & Video / Public Service/Non-Profit
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Movies Now
Title:
Chaplin Chapters
Category:
Brand Identity / Logo Design
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Cadillac
Title:
Cadillac ATS vs The World Trailer
Category:
Promos / Trailer / Film
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Garnier Fructis
Title:
For any hair type.
Category:
Craft / Photography - Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Samusocial de Paris
Title:
A woman's nightmare
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
Office Love
Category:
Non-Broadcast / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Goodman Fielder
Title:
Trevor's Tips
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Sprite Dunk Intensity Meter
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
ALS Foundation Netherlands
Title:
I have already died
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Weather Channel
Title:
Doppelgangers
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Cole Haan
Title:
#Don'tgohome
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
BBH New York/BBH Labs
Title:
While You Were Off
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
EVOC Sports
Title:
The EVOC Indestructible Billboard
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Guigoz
Title:
Let's speak baby
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Sprite Dunk Intensity Meter
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Cole Haan
Title:
#Don'tgohome
Category:
Interactive Advertising / Environmental/Experiential - Campaign
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Guigoz
Title:
Let's speak baby
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
Office Love
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
B&B Hotels
Title:
Bed & Breakfast
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Axe
Title:
ANARCHY
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Guardian
Title:
Pie Chart
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Guardian
Title:
Pie Chart
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Axe
Title:
Fireworks
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
Big Arms
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Books.ch
Title:
Loading bar
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Garnier Fructis
Title:
For any hair type.
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
STIHL
Title:
Airplanes
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Susan Glenn
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Game On
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
St. John's Ambulance
Title:
Helpless
Category:
Public Service / Television - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Citibank
Title:
Too Old
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
P&G Gain
Title:
Great
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Axe
Title:
AXE SUPER SENSORIES
Category:
Consumer Television / 60 Second - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Orange
Title:
The kiss boy
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
STIHL
Title:
Airplanes
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0