The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
tbwa worldwide
Client
Title
Category
Award
Points
TBWAMedia Arts Lab + Apple
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Penta Pencil
Points: 100.0
The Most Precious Gift
Agency: HEIMAT / Berlin Client: Otto (GmbH & Co KG) Category: Craft - Animation / Animation - Single
Points: 25.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Social Media
Points: 25.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Branded Social Post / Branded Social Post - Single
Points: 25.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Interactive / Gaming
Points: 25.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + MediaMonks / Los Angeles Client: UNICEF Category: Craft / Animation - Campaign
Points: 25.0
Boost Your Voice
Agency: 180LA / Santa Monica Client: Boost Mobile Category: Experiential / Events & Competitions
Points: 25.0
Boost Your Voice
Agency: 180LA / Santa Monica Client: Boost Mobile Category: Cultural Driver
Points: 15.0
Awaken Your Force
Agency: 180LA / Santa Monica + Park Pictures / Santa Monica Client: Hewlett Packard Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 15.0
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York Client: United States Air Force Category: Web / User Experience
Points: 15.0
BMW Original Parts 'CEO'
Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg Client: BMW South Africa Category: Craft / Writing - Single
Points: 15.0
Loving the night
Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Craft / Photography - Single or Campaign
Points: 15.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica Client: Expedia Category: Experiential / Virtual Reality (VR)
Points: 15.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming
Points: 15.0
#Paintback
Agency: HEIMAT / Berlin Client: Legacy Category: Immersive / Environmental / Outdoor Spaces
Points: 15.0
Boost Your Voice
Agency: 180LA / Santa Monica Client: Boost Mobile Category: Integrated Branding
Points: 15.0
The Maestro
Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 10.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica Client: Expedia Category: Architecture Enhancement
Points: 10.0
Boost Your Voice
Agency: 180LA / Santa Monica Client: Boost Mobile Category: Innovation in Print & Outdoor / Ambient Media
Points: 10.0
One-Drop Bottle
Agency: TBWA\RAAD / Dubai Client: Pril Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 10.0
One-Drop Bottle
Agency: TBWA\RAAD / Dubai Client: Pril Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 10.0
The News You Should Be Following
Agency: TBWA Hunt Lascaris / Johannesburg Client: The Times Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
Loving the night
Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
Loving the night 1
Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Single
Points: 10.0
Loving the night
Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Publishing / Magazine - Campaign
Points: 10.0
Loving the night 1
Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Points: 10.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online Films & Video / Short Form - Campaign
Points: 10.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming
Points: 10.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online / Short Form - Campaign
Points: 10.0
Champion's Hijack
Agency: TBWA\RAAD / Dubai Client: Go Sport Category: Online Advertising / Banners
Points: 10.0
Marked by Bravery
Agency: OpenCo - The Open Collaboration / Johannesburg Client: Soweto Gold Category: Packaging / Specialty
Points: 10.0
Soweto Gold '76
Agency: OpenCo - The Open Collaboration / Johannesburg Client: Soweto Gold Category: Typography / Static
Points: 10.0
The Scania Clock
Agency: TBWA / Stockholm + B-Reel / Stockholm Client: Scania Category: Experiential / Events & Competitions
Points: 10.0
The Most Precious Gift
Agency: HEIMAT / Berlin Client: Otto (GmbH & Co KG) Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft - Animation / Animation - Single
Points: 5.0
Bulbs
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
Midnight
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
Expedia Train
Agency: 180LA / Santa Monica Client: Expedia Category: Craft - Writing / Writing - Single
Points: 5.0
Stroll
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Direction - Single
Points: 5.0
Blamé
Agency: Juniper Park\TBWA / Toronto Client: YWCA Canada Category: Events & Experiential
Points: 5.0
Dirty Watercolor
Agency: TBWASANTIAGO MANGADA PUNO / MAKATI Client: ABS CBN FOUNDATION Category: Media Relations
Points: 5.0
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York Client: United States Air Force Category: Craft / Interface Design
Points: 5.0
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York Client: United States Air Force Category: Mobile / User Experience
Points: 5.0
GAY TURTLE
Agency: TBWA\ / Istanbul Client: Amnesty International Category: Social Engagement / Community Building
Points: 5.0
Project Consent
Agency: Juniper Park\TBWA / Toronto Client: Project Consent Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Holland Casino Tram Roulette
Agency: TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam Client: Holland Casino Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
Client:
Apple
Title:
TBWAMedia Arts Lab + Apple
Category:
Penta Pencil
Award:
2017 Penta Pencil Penta Pencil
Points:
100.0
Client:
Otto (GmbH & Co KG)
Title:
The Most Precious Gift
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Social Media
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Interactive / Gaming
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Craft / Animation - Campaign
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Cultural Driver
Award:
2017 Cultural Driver Silver Pencil
Points:
15.0
Client:
Hewlett Packard
Title:
Awaken Your Force
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
United States Air Force
Title:
airforce.com
Category:
Web / User Experience
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
BMW South Africa
Title:
BMW Original Parts 'CEO'
Category:
Craft / Writing - Single
Award:
2017 Radio Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
Loving the night
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Legacy
Title:
#Paintback
Category:
Immersive / Environmental / Outdoor Spaces
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
The Maestro
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Architecture Enhancement
Award:
2017 Responsive Environments Bronze Pencil
Points:
10.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Pril
Title:
One-Drop Bottle
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Pril
Title:
One-Drop Bottle
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
The Times
Title:
The News You Should Be Following
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night 1
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night 1
Category:
Publishing / Magazine - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Go Sport
Title:
Champion's Hijack
Category:
Online Advertising / Banners
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Soweto Gold
Title:
Marked by Bravery
Category:
Packaging / Specialty
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Soweto Gold
Title:
Soweto Gold '76
Category:
Typography / Static
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Scania
Title:
The Scania Clock
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Otto (GmbH & Co KG)
Title:
The Most Precious Gift
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Apple
Title:
Bulbs
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Apple
Title:
Midnight
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Expedia
Title:
Expedia Train
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Apple
Title:
Stroll
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
ANZ
Title:
GAYNZ
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
YWCA Canada
Title:
Blamé
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
ABS CBN FOUNDATION
Title:
Dirty Watercolor
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
United States Air Force
Title:
airforce.com
Category:
Craft / Interface Design
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
United States Air Force
Title:
airforce.com
Category:
Mobile / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Amnesty International
Title:
GAY TURTLE
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Project Consent
Title:
Project Consent
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
M.J. Bale
Title:
Uncrushable
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Holland Casino
Title:
Holland Casino Tram Roulette
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
