Young Guns
Young Guns is a portfolio competition awarding creative professionals 30 years and under, including designers, illustrators, entrepreneurs, and more!
Category
YG21
Annual ID
YG21_Kumar_0

Brindha Kumar brings to her illustrations a depiction of geometry and symmetry with clean shapes and lines that centres around a tongue-in-cheek representation of modern and traditional society. Working primarily with a digital medium, her style applies a vivid combination of colours and patterns. Hailing from Malaysia, a country embedded with a myriad of cultures, something which has influenced her in the way she uses colours and emotions in her illustrations.
View Work
No Small Dreams













Title
No Small Dreams
Agency
Brindha Kumar
Client
YG21 | Brindha Kumar
Annual ID
YG21_Kumar_10
Category
2023 YG Work: YG21
CLIENT
Porsche
ROLE IN PROJECT
To create a series of illustrations as an artistic interpretation of Porsche’s campaign titled “No Small Dreams“, which is founded on inspiring Porsche’s audiences to pursue their own dreams. The illustrations were featured in Marvin magazine Issue 4 as the back cover and as an exclusive double sided poster. The role allowed for the execution to be driven by art, and not solely advertising; creating something that someone might have as a keepsake. The illustrations were also seen as murals around Brooklyn and San Francisco. And now recently the work has been installed in the Christophorus Restaurant located at the Porsche Museum in Stuttgart.
PROJECT CREDITS
Advertising Agency: Cramer-Krasselt
The Four Sights




Title
The Four Sights
Agency
Brindha Kumar
Client
YG21 | Brindha Kumar
Annual ID
YG21_Kumar_20
Category
2023 YG Work: YG21
CLIENT
The Test Brewery
ROLE IN PROECT
To create an illustration with an awareness of the idea that we “eat with our eyes” before taking the first bite, which is fundamental to a great dining experience. The client was interested in seeing how the artwork on beer labels can build upon and expand the visual language of plating and how this technique could transfer to the world of brewing.
Bean To Cup



Title
Bean To Cup
Agency
Brindha Kumar
Client
YG21 | Brindha Kumar
Annual ID
YG21_Kumar_30
Category
2023 YG Work: YG21
CLIENT
client_3
ROLE IN PROJECT
To capture the essence of Starbucks coffee’s origins and depict each step of the process, including cultivation, harvesting, processing, roasting and brewing. By incorporating elements such as lush landscapes, farmers tending to their crops, traditional harvesting methods, different processing techniques, roasting machines, and Starbucks shops bustling with customers - my illustrations aim to celebrate the rich and diverse world of coffee while paying tribute to its cultural significance. The murals have been selected to be installed mid-August in a new Starbucks store opening in Shoreditch, London.
Selfridges Celebrates














Title
Selfridges Celebrates
Agency
Brindha Kumar
Client
YG21 | Brindha Kumar
Annual ID
YG21_Kumar_40
Category
2023 YG Work: YG21
CLIENT
Selfridges
ROLE IN PROJECT
To interpret special Selfridges destinations by transforming 3 windows in Selfridges London, with a series of mood-lifting, two-dimensional installations.
Ziggy Stardust



Title
Ziggy Stardust
Agency
Brindha Kumar
Client
YG21 | Brindha Kumar
Annual ID
YG21_Kumar_50
Category
2023 YG Work: YG21
CLIENT
Rolling Stone x Adobe
ROLE IN PROJECT
To reinterpret a classic David Bowie album cover.
Omocha






Title
Omocha
Agency
Brindha Kumar
Client
YG21 | Brindha Kumar
Annual ID
YG21_Kumar_60
Category
2023 YG Work: YG21
CLIENT
Personal Project
ROLE IN PROJECT
To create an illustration series, capturing the sense of joyful youth and innocence through the use of traditional Japanese folk toy imagery.
Campaign
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2023 Awards
YG Winner
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