ADC Young Guns
ADC Young Guns is a portfolio competition awarding creative professionals 30 years and under, including designers, illustrators, entrepreneurs, and more!
YG Classes
Category
YG22
Annual ID
YG22_Dong
Helena Dong
Experiential Art Director, Creative Technologist
Hometown: Melbourne, AustraliaCurrent City: New York, NY
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Helena Dong is an experiential art director and creative technologist, whose practice involves designing and developing experiences for fashion, entertainment, and advertising using Augmented Reality.
Her work recontextualizes spaces, materials, and personas, with the aim of evoking curiosity and inviting thoughtful interactions. Her personal practice often draws from themes of transformation and our relationship with the world around us.
As an award-winning designer, Helena has participated in numerous speaking engagements on the potential of spatial technology, including at Cannes Lions. Her work has appeared in publications such as i-D, Vogue, and The Los Angeles Times.
Her work recontextualizes spaces, materials, and personas, with the aim of evoking curiosity and inviting thoughtful interactions. Her personal practice often draws from themes of transformation and our relationship with the world around us.
As an award-winning designer, Helena has participated in numerous speaking engagements on the potential of spatial technology, including at Cannes Lions. Her work has appeared in publications such as i-D, Vogue, and The Los Angeles Times.
Campaign
2024 Awards
YG Winner
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