ADC Young Guns
ADC Young Guns is a portfolio competition awarding creative professionals 30 years and under, including designers, illustrators, entrepreneurs, and more!
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2024 Young Guns - YG Profile
Elizabeth Goodspeed
Agency Elizabeth Goodspeed
Client YG22
Category
YG22
Annual ID
YG22_Goodspeed
Elizabeth Goodspeed
Designer & Writer
Hometown: Larchmont, NYCurrent City: Providence, RI
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Elizabeth Goodspeed is an independent designer and art director based in Providence, Rhode Island. She’s collaborated with many studios, including Interbrand, Pentagram, Mythology, High Tide, and Gander, and has also worked directly with clients like Herman Miller, Phaidon / Monacelli, HBO, Google, and The Whitney Museum. In addition to her creative practice, Elizabeth is also the US Editor-at-large for It’s Nice That, publishes a newsletter about design history called "Casual Archivist," and writes for a range of publications like Fast Company, PORT, and AIGA Eye on Design about visual culture and other trend- and archive-related topics. She teaches at RISD and Parsons.
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The New Antiquarians
Title
The New Antiquarians
Agency
Elizabeth Goodspeed
Client
YG22 | Elizabeth Goodspeed
Annual ID
YG22_Goodspeed_10
Category
2024 YG Work: YG22
CLIENT
Monacelli Press
ROLE IN PROJECT
I served as creative director and designer, independently developing the book's type system and page grid, as well as designing and illustrating the book jacket, interior case, and all chapter openers and opening spreads. I also art directed all photographic documentation of the book.
PROJECT CREDITS
Interior book photography by Brian W Ferry and case study photography by Fujio Emura. Print production and interior chapter layouts supported by Studio Cantina.
Minx
Title
Minx
Agency
Elizabeth Goodspeed
Client
YG22 | Elizabeth Goodspeed
Annual ID
YG22_Goodspeed_20
Category
2024 YG Work: YG22
CLIENT
HBO
ROLE IN PROJECT
I was one of three designers on the project, and worked to develop layouts, advertisements, and other print materials for the show.
PROJECT CREDITS
Created at Pentagram under partner/creative director Emily Oberman with associate partner Laura Berglund and designers Elizabeth McMann and Renee Freiha. Project management by Beatriz Congar and Dianne Kim. Documentation photography by Cody Guilfoyle. We worked closely on the project with “Minx” creator and executive producer Ellen Rapoport, executive producers Paul Feig and Ben Karlin, and the show’s in-house creative department.
Anyway
Title
Anyway
Agency
Elizabeth Goodspeed
Client
YG22 | Elizabeth Goodspeed
Annual ID
YG22_Goodspeed_30
Category
2024 YG Work: YG22
ROLE IN PROJECT
I independently provided full-service design and creative direction, including naming, brand strategy, brand identity, art direction of photography and illustration, collateral design, digital oversight of website and social, and complete editorial design.
PROJECT CREDITS
Magazine co-editors are Jen Swetzoff and Keeley McNamara. Features include a range of collaborators, including but not limited to Parisa Dale, Adèle Roncey, Tara Masterson Hally, Jade Wang, Dylan James Nelson, Graham Pollack, and Caroline Tompkins. Brand sticker illustrations are by Hannah-Michelle Bailey. Anyway logo concept by Rong Xiang. Animation by Rob Sommerland.
Thorlo Rebrand
Title
Thorlo Rebrand
Agency
Elizabeth Goodspeed
Client
YG22 | Elizabeth Goodspeed
Annual ID
YG22_Goodspeed_40
Category
2024 YG Work: YG22
ROLE IN PROJECT
I was the design director for the project and both led the team on the creation of materials as well as designed many myself. I also created the type system and drew the logo.
PROJECT CREDITS
Design directed alongside High Tide creative director Danny Miller and designer Kellen Renstrom. Photography by Ethan Gulley, copywriting by Gus Esselstyn, and strategy by Anna Hughes.
Dorso
Title
Dorso
Agency
Elizabeth Goodspeed
Client
YG22 | Elizabeth Goodspeed
Annual ID
YG22_Goodspeed_50
Category
2024 YG Work: YG22
ROLE IN PROJECT
I independently designed this brand identity and all associated materials.
PROJECT CREDITS
Risograph printing by Lucky Risograph. Photography by Edoardo de Ruggiero, Enrico Brunetti, and Margherita Tamraz. Dorso was founded by Dorothea Orsini.
The View From New York
Title
The View From New York
Agency
Elizabeth Goodspeed
Client
YG22 | Elizabeth Goodspeed
Annual ID
YG22_Goodspeed_60
Category
2024 YG Work: YG22
CLIENT
It's Nice That
ROLE IN PROJECT
I am the sole author of the column.
PROJECT CREDITS
The brand identity for the column was designed by It's Nice That designer Africa Pombo.
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2024 Awards
YG Winner
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