ADC Young Guns
ADC Young Guns is a portfolio competition awarding creative professionals 30 years and under, including designers, illustrators, entrepreneurs, and more!
YG Classes
Category
YG22
Annual ID
YG22_James
Lewis James, at the age of 29, stands as a revolutionary force in stage and show design, having directed and redefined live performances for global music icons including Madonna, Post Malone, and Lady Gaga, among others, showcasing his innovative approach on the world stage. His dynamic career, rooted in the vibrant London scene with emerging artists, also includes contributions to teams behind icons like Beyoncé and Drake.
His innovative approach, which blends architectural precision with poetic structure, has not only grossed over $893 million in box office sales but also captivated over 6.5 million attendees worldwide. James’ work is characterized by its minimalistic elegance and progressive reimagining of concert spaces, often transforming them into immersive, narrative-driven environments that challenge traditional audience engagement.
In 2023, James masterminded Madonna’s 40th Anniversary "The Celebration Tour," a testament to his ability to encapsulate an artist’s legacy within a dynamic, living timeline, offering audiences not just a show, but a journey through four decades of music history.
Further pushing the boundaries of entertainment, James has delved into the realm of virtual and immersive concerts, collaborating with leading technology firms such as Meta to blend the physical and digital worlds. His pioneering work in this space, particularly with projects that explore the potential of virtual reality to enhance concert experiences, has been recognized with double nominations for Best Metaverse, Immersive, or Virtual Performance at the Webby Awards, marking him as a frontrunner in the evolution of live entertainment.
Beyond his commercial success, Lewis was selected on the prestigious Forbes 30 Under 30 List for Arts & Culture, Europe in 2024. James has been recognized with nominations and awards from prestigious industry bodies, including TPI Awards, Clio Awards, Billboard Awards, and Webby Awards. His influence and innovation within the field are further highlighted by his direction of performances for productions on various prestigious stages, such as The Grammys, The Brit Awards, MTV VMA Awards, Billboard Awards and AMA Awards, showcasing his versatility and impact across different formats and audiences.
His innovative approach, which blends architectural precision with poetic structure, has not only grossed over $893 million in box office sales but also captivated over 6.5 million attendees worldwide. James’ work is characterized by its minimalistic elegance and progressive reimagining of concert spaces, often transforming them into immersive, narrative-driven environments that challenge traditional audience engagement.
In 2023, James masterminded Madonna’s 40th Anniversary "The Celebration Tour," a testament to his ability to encapsulate an artist’s legacy within a dynamic, living timeline, offering audiences not just a show, but a journey through four decades of music history.
Further pushing the boundaries of entertainment, James has delved into the realm of virtual and immersive concerts, collaborating with leading technology firms such as Meta to blend the physical and digital worlds. His pioneering work in this space, particularly with projects that explore the potential of virtual reality to enhance concert experiences, has been recognized with double nominations for Best Metaverse, Immersive, or Virtual Performance at the Webby Awards, marking him as a frontrunner in the evolution of live entertainment.
Beyond his commercial success, Lewis was selected on the prestigious Forbes 30 Under 30 List for Arts & Culture, Europe in 2024. James has been recognized with nominations and awards from prestigious industry bodies, including TPI Awards, Clio Awards, Billboard Awards, and Webby Awards. His influence and innovation within the field are further highlighted by his direction of performances for productions on various prestigious stages, such as The Grammys, The Brit Awards, MTV VMA Awards, Billboard Awards and AMA Awards, showcasing his versatility and impact across different formats and audiences.
Campaign
2024 Awards
YG Winner
Related Awards
