ADC Young Guns
ADC Young Guns is a portfolio competition awarding creative professionals 30 years and under, including designers, illustrators, entrepreneurs, and more!
YG Classes
Category
YG22
Annual ID
YG22_Lindborg
Tobias Lindborg
Art / Creative Director
Hometown: Stockholm, SwedenCurrent City: Los Angeles, CA
Read Interview
I'm a creative and art director originally from Stockholm, Sweden, currently working for at TBWA/Media Arts Lab in Los Angeles.
I started my career at Droga5 New York in 2015, working primarily on Google, Hennessy and HBO. In 2019, I moved to Los Angeles and BBH to help launch Quibi. During my time there, I also created a TV-Series for Samsung, after which I made the move to Media Arts Lab to work on all things Apple. Along the way I’ve won 40+ creative awards, including a Super Clio for Game of Thrones for what Adweek ranked the best ad of 2019.
In addition to my day job, since 2023 I serve as a member on the International Advisory Board at my alma mater, Berghs School of Communication.
None of the work I've created along the way would exist without the guidance and expertise of many talented and brilliant collaborators.
I started my career at Droga5 New York in 2015, working primarily on Google, Hennessy and HBO. In 2019, I moved to Los Angeles and BBH to help launch Quibi. During my time there, I also created a TV-Series for Samsung, after which I made the move to Media Arts Lab to work on all things Apple. Along the way I’ve won 40+ creative awards, including a Super Clio for Game of Thrones for what Adweek ranked the best ad of 2019.
In addition to my day job, since 2023 I serve as a member on the International Advisory Board at my alma mater, Berghs School of Communication.
None of the work I've created along the way would exist without the guidance and expertise of many talented and brilliant collaborators.
View Work
Flock
Chief Creative Officer: Brent Anderson
Executive Creative Director: Greg Greenberg
Creative Director: Matt Paterno
Creative Director: Parker Adame
Associate Creative Director: Dan Litzow
Associate Creative Director: Felix Karlsson
Title
Flock
Agency
Tobias Lindborg
Client
YG22 | Tobias Lindborg
Annual ID
YG22_Lindborg_10
Category
2024 YG Work: YG22
CLIENT
Apple
ROLE IN PROJECT
I was the lead creative and art director throughout the project. From idea inception, script writing, character design, shoot, edit, animation, sound and visual effects.
PROJECT CREDITS
Agency: TBWA/Media Arts LabChief Creative Officer: Brent Anderson
Executive Creative Director: Greg Greenberg
Creative Director: Matt Paterno
Creative Director: Parker Adame
Associate Creative Director: Dan Litzow
Associate Creative Director: Felix Karlsson
Pointer
Chief Creative Officer: Brent Anderson
Global Head of Design: James Taylor
Executive Creative Director: Lucia Orlandi
Associate Creative Director: Felix Karlsson
Animation/Production Partner: ManvsMachine London
Illustrator: Spencer Gabor
Title
Pointer
Agency
Tobias Lindborg
Client
YG22 | Tobias Lindborg
Annual ID
YG22_Lindborg_20
Category
2024 YG Work: YG22
CLIENT
Apple
ROLE IN PROJECT
I was the lead creative and art director on the project. From idea inception, to overseeing animation throughout production. I worked closely with animation partner ManvsMachine, and illustrator Spencer Gabor to craft every element of the film, I even snuck in an easter egg for my girlfriend Annie into the file name of the illustrated character art.
PROJECT CREDITS
Agency: TBWA/Media Arts LabChief Creative Officer: Brent Anderson
Global Head of Design: James Taylor
Executive Creative Director: Lucia Orlandi
Associate Creative Director: Felix Karlsson
Animation/Production Partner: ManvsMachine London
Illustrator: Spencer Gabor
Joust
After that, the project took on a massive scale with Droga5, HBO, Wieden+Kennedy NY and Bud Light/AB InBev. I was involved in pre and post production, while my CDs and ECD handled on-set production duties.
Creative Chairman: David Droga
Executive Creative Director: Andy Fergusson
Creative Director: Jono Paull
Creative Director: Dustin Tomes
Creative Director: Lauren Ferreira
Creative Director: Adrian Chain
Copywriter: Felix Karlsson
Title
Joust
Agency
Tobias Lindborg
Client
YG22 | Tobias Lindborg
Annual ID
YG22_Lindborg_30
Category
2024 YG Work: YG22
CLIENT
HBO Game of Thrones
ROLE IN PROJECT
This project was a massive undertaking. My copywriting partner and I came up with the initial idea and wrote the script. We knew we wanted to ask a super bowl advertiser to sacrifice their commercial #ForTheThrone, so we wrote scripts for every major advertiser for the game before we started outreach. Luckily, our favorite script was for Bud Light who was #1 on the list, and when they saw it they said yes.
After that, the project took on a massive scale with Droga5, HBO, Wieden+Kennedy NY and Bud Light/AB InBev. I was involved in pre and post production, while my CDs and ECD handled on-set production duties.
PROJECT CREDITS
Agency: Droga5 New YorkCreative Chairman: David Droga
Executive Creative Director: Andy Fergusson
Creative Director: Jono Paull
Creative Director: Dustin Tomes
Creative Director: Lauren Ferreira
Creative Director: Adrian Chain
Copywriter: Felix Karlsson
Bleed #ForTheThrone
Creative Chairman: David Droga
Executive Creative Director: Andy Fergusson
Creative Director: Jono Paull
Creative Director: Dustin Tomes
Creative Director: Lauren Ferreira
Creative Director: Adrian Chain
Copywriter: Felix Karlsson
Design Director: Anna Fine
Designer: Albie Eloy
Illustrator: Gian Galang
Title
Bleed #ForTheThrone
Agency
Tobias Lindborg
Client
YG22 | Tobias Lindborg
Annual ID
YG22_Lindborg_40
Category
2024 YG Work: YG22
CLIENT
HBO Game of Thrones
ROLE IN PROJECT
I was the lead creative and art director on the campaign. From initial idea, to final execution, I oversaw everything from the SXSW blood drive with our production partner Giant Spoon, to creating our key visual and posters with illustrator Gian Galang.
PROJECT CREDITS
Agency: Droga5 New YorkCreative Chairman: David Droga
Executive Creative Director: Andy Fergusson
Creative Director: Jono Paull
Creative Director: Dustin Tomes
Creative Director: Lauren Ferreira
Creative Director: Adrian Chain
Copywriter: Felix Karlsson
Design Director: Anna Fine
Designer: Albie Eloy
Illustrator: Gian Galang
Exposure
Chief Creative Officer: Ned McNeilage
Executive Producer: William Swann
Senior Copywriter: Felix Karlsson
Title
Exposure
Agency
Tobias Lindborg
Client
YG22 | Tobias Lindborg
Annual ID
YG22_Lindborg_50
Category
2024 YG Work: YG22
CLIENT
Samsung
ROLE IN PROJECT
After initial concept and selling through the idea, my role included everything from concepting challenges and writing episodes, to casting, set design and creating the logo and visual identity for the show.
PROJECT CREDITS
Agency: BBH Los AngelesChief Creative Officer: Ned McNeilage
Executive Producer: William Swann
Senior Copywriter: Felix Karlsson
Ask More
Creative Chairman: David Droga
Executive Creative Director: Felix Richter
Creative Director: Laurie Howell
Creative Director: Toby Treyer Evans
Senior Copywriter: Patrick Glorieux
Senior Art Director: Kia Heinnen
Copywriter: Felix Karlsson
Title
Ask More
Agency
Tobias Lindborg
Client
YG22 | Tobias Lindborg
Annual ID
YG22_Lindborg_60
Category
2024 YG Work: YG22
CLIENT
Google
ROLE IN PROJECT
I was one of four creatives on the project, from intial idea and script writing, to production and post-production work.
PROJECT CREDITS
Agency: Droga5 New YorkCreative Chairman: David Droga
Executive Creative Director: Felix Richter
Creative Director: Laurie Howell
Creative Director: Toby Treyer Evans
Senior Copywriter: Patrick Glorieux
Senior Art Director: Kia Heinnen
Copywriter: Felix Karlsson
Campaign
2024 Awards
YG Winner
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