Clem leads the Brand Design practice group, which he co-founded with Jasmax principal Nick Moyes in 2017. The team currently works from the Auckland studio across a portfolio of projects focussed on brand experience for people and places, place-branding, wayfinding and signage programmes and cultural integration within public spaces.

Jasmax is a multi-discplinary, bicultural architecture and design practice responsible for some of Aotearoa New Zealand’s most sustainable and forward-thinking designs.