Xavier Barrade is a Creative Director & Design Lead that turns emerging technologies into products, experiences and stories. An AI specialist since 2018, he started his career in advertising and Google's Creative Lab in London as its first creative hire. For 13 years, I has built a unique experience at the intersection of product and marketing innovation, leading multidisciplinary teams to create projects used by millions (and sometimes billions) of people. These projects have won over 120 international creative awards. he now collaborate with companies to bring innovative products, campaigns, and future visions to life.