ADC Young Guns
ADC Young Guns is a portfolio competition awarding creative professionals 30 years and under, including designers, illustrators, entrepreneurs, and more!
YG Classes
Young Guns 23 Jury
Cris Inoue
Partner & Creative Managing Director
Pharus Design
São Paulo, Brazil
Cris Inoue
Partner & Creative Managing Director at Pharus Design
As a Creative Director at Pharus, I’m very proud to have helped build a design agency that has become, in 10 years, one of the most renowned agencies in Brazil, now expanding internationally.
I played a fundamental role in defining creative methodologies, building multidisciplinary teams and managing the business. My philosophy centres around high quality design not only for aesthetic approach, but with meaningful ideas that can transform business.
My background in branding consultancies such as FutureBrand and Interbrand helped me to learn, create and solve design challenges of major brands such as the merge of Itaú and Unibanco, Citrosuco and Citrovita (becoming the world largest orange juice producer) Usiminas rebranding, crafting the visual brand language for select beer brands under Ambev's umbrella, among others.
At Pharus I could develop myself by creative directing complex challenges for consumer goods companies such as Natura, Coca-Cola, Nike, and Bauducco.
Driven by a passion for continual improvement, I'm currently enhancing my photography skills through Galeria Mercurio, my personal initiative aimed at developing my own language alongside my background in graphic design and business management.
Graduated in Design at Mackenzie University, specialized in Graphic Design at Senac and in Business Management & Marketing at ESPM. I was also a Design teacher at Miami Ad School ESPM for 6 years. Honored to have won prestigious awards like iF and D&AD, and to contribute as President of the Branding category at BDA – one of Brazil's most renowned awards – and as a Design Jury member at the Clio Awards.
Partner & Creative Managing Director at Pharus Design
As a Creative Director at Pharus, I’m very proud to have helped build a design agency that has become, in 10 years, one of the most renowned agencies in Brazil, now expanding internationally.
I played a fundamental role in defining creative methodologies, building multidisciplinary teams and managing the business. My philosophy centres around high quality design not only for aesthetic approach, but with meaningful ideas that can transform business.
My background in branding consultancies such as FutureBrand and Interbrand helped me to learn, create and solve design challenges of major brands such as the merge of Itaú and Unibanco, Citrosuco and Citrovita (becoming the world largest orange juice producer) Usiminas rebranding, crafting the visual brand language for select beer brands under Ambev's umbrella, among others.
At Pharus I could develop myself by creative directing complex challenges for consumer goods companies such as Natura, Coca-Cola, Nike, and Bauducco.
Driven by a passion for continual improvement, I'm currently enhancing my photography skills through Galeria Mercurio, my personal initiative aimed at developing my own language alongside my background in graphic design and business management.
Graduated in Design at Mackenzie University, specialized in Graphic Design at Senac and in Business Management & Marketing at ESPM. I was also a Design teacher at Miami Ad School ESPM for 6 years. Honored to have won prestigious awards like iF and D&AD, and to contribute as President of the Branding category at BDA – one of Brazil's most renowned awards – and as a Design Jury member at the Clio Awards.