As TikTok’s Creative Lead for Mexico, Sofía López is responsible for helping brands and creative agencies understand, participate and unleash TikTok’s potential when it comes to their advertising campaigns on the platform. Sofía and her team make sure to work along brands to help elevate their creative output and achieve not only business results, but culturally impactful campaigns.

With over 13 years of professional career, Sofía has an extensive background working as Creative Director in agencies based in Mexico, creating award-winning campaigns. She worked with some of the most important brands globally and now as Lead at TikTok works along with most global brands and agencies in Mexico.

She has worked with several teams and has led very creative individuals, championing their professional growth and establishing as a priority not only creative excellence, but their growth too. Some young creatives that have worked under her wing are now at well—deserved positions of Creative Directors, creative people that she has made sure to mentor and guide.