Oskar Lübeck is the founder and Chief Creative Officer of the international brand consultancy Bold and a partner at The North Alliance (NoA). With over 25 years of experience, he has worked in diverse locations including Sweden, London, New York, Dubai, and Japan.

Recognized in the World Creative Rankings by The Drum, Oskar is celebrated as one of the most awarded Chief Creative Officers globally. His work has earned many prestigious awards, including the Grand Prix at Eurobest and Gold at Cannes Lions.

Oskar has served as jury president and jury member for many of the world's most esteemed design awards, such as Cannes Lions, D&AD Awards, Eurobest, Dubai Lynx and London International Awards.