Driscoll Reid is the Chief Creative Officer at Cossette, where he leads the agency’s creative vision for their Toronto and Vancouver offices. With over two decades of industry experience, he is known for his combining bold original thinking and strong creative strategic insight, into award-winning campaigns that span traditional, digital, and experiential platforms. Before joining Cossette, he held senior creative roles at several top-tier companies and agencies including Airbnb, Wieden+Kennedy (Portland and Tokyo), 72andSunny, and TBWA/Chiat Day. He has been recognized at global festivals including Cannes Lions, D&AD, The One Show, and proudly was a member of Young Guns 5. At Cossette, he champions a culture of innovation and collaboration, helping drive breakthrough ideas that deliver business results and cultural impact across his new home of Canada and beyond its borders.