Emmy-nominated creative director, brand strategist, and founder of LA-based studio Ferroconcrete (Pinkberry, Evite, Disney, NBC’s The Today Show). She co-founded Commodity fragrance, which entered 150+ Sephora stores worldwide before being acquired, taught at ArtCenter, and served on advisory boards for LA Mayor’s Optimized initiative and AIGA LA.

A global speaker on branding, she’s appeared at The Futur (400K+ views), AIGA, CreativeMornings, Brand New, DesignThinkers, Apple, and Mattel. Her work has been featured in GQ, Fast Company and Vogue.