The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
2022 Young Ones - Young Ones TDC
Hands On!
School Hochschule für Gestaltung Offenbach / Offenbach am Main
"Hands On!“ is the claim of the visual identity for the 23. Rundgang at HfG Offenbach, the university's annual group show.
Due to the pandemic a lot of exhibitions had to be cancelled or moved to the digital space, just like last year’s Rundgang. To counteract the lack of haptics we came up with the idea of producing the identity in an analogue way with our own hands. Every part of the visual identity is made out of clay that was screen printed. We deformed the clay manually after the printing process, photographed it and later edited the photographs digitally.