MYTH is a contemporary art gallery that aims to support young Russian artists. The name of the gallery stands for MY YOUNG TRUE HEROES: in the art space, artists and curators become real heroes of contemporary art.
The name of the gallery formed the basis for the corporate identity of the gallery.
Myth is a space for heroic plots, one of the key images of which is the column. The column shape became the starting point for the graphics used in the identity. Various interpretations of this image were able to create a rich visual language - both volumetric elements are used in the models, which clearly refer the viewer to the image of the column, and flat ones, where the play of light and shadow only hints at its shape.