Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Advertising / Innovation
Annual ID
YO22_A005G
We recognized that people are using their phones to communicate about their struggles with mental health. However, we discovered that people are also misusing these mental health words in casual conversations. We created a case study video demonstrating a new adaptation to the newest version of Apple's predictive texts technology in order to raise awareness about mental health.
Problem: We have normalized the use of mental health words to the point where we are not able to recognize when someone truly needs help.
Solution: Use Apple’s predictive messages to send suggestions when trigger words of mental health issues are used. If the trigger word is sent, then that person will receive a resource for the corresponding mental illness.
Problem: We have normalized the use of mental health words to the point where we are not able to recognize when someone truly needs help.
Solution: Use Apple’s predictive messages to send suggestions when trigger words of mental health issues are used. If the trigger word is sent, then that person will receive a resource for the corresponding mental illness.
2022 Awards
Total Points: 15
Student Gold Cube
Credits
Art Director
Sydney Richter
Copywriter
Megan Van Dusen
College / University
Syracuse University The Newhouse School / Syracuse
Professor / Instructor
Kevin O'Neill
Mel White
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