KNOB is a design tool that combines design and technology through Generative Design. It lets you create layouts for Social Media intuitively with a MIDI controller, both in a controlled, manual manner as well as in an unpredictable, varied fashion at the push of a button. Corporate identity criteria such as color, font or logo are fixed parameters that provide a framework for a design result tailored to the brand. The created designs can be exported in any aspect ratio as image, movie or gif. The overall idea was to use the generative approach in conjunction with a haptic interface to produce designs quickly, easily and with many variations. The core of KNOB is the mix of autonomous design and inspiration through automation.