Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones One Show

Main Character

School Berghs School of Communication / Stockholm

Client Spotify


Brief: Spotify

Annual ID



Gen Z has the shortest attention span of any generation to date, which makes committing to longer forms of media quite difficult. How do you launch audiobooks to a generation who won't listen for more than 8 seconds?

Hearing your own name catches your attention through a chemical reaction of dopamine and serotonin. In other words, by repeating it every now and then, that precious attention stays. Using AI that can generate any name accurately based on the recordings of the narrator, Spotify replaces the main character’s name with yours instead. Making you the main character in any audiobook – and a more active listener.

2022 Awards

Total Points: 7

Student Silver Pencil



Nina Bjorkmyr

College / University

Berghs School of Communication / Stockholm
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