For the first time, thanks to this project, we are giving airline travelers the chance to find on board any meal they choose. To do so, we’ve created a special digital totem to place in airport gates. Why here? Because here people spend a lot of time waiting to board and are more likely to give attention to this kind of brand interaction.
We started from the fact that only 7% of airline travelers buy their meal on board. This is due to the fact that a common thought is that on board sold food is low quality and too expensive. That’s why DoorDash, a technology delivery company, through FlyDash, will let travelers choose whatever meal they want to find on board.



Airports and airlines press on their customers to always present themselves early at the gate. This is our starting fact when thinking about the touchpoint of this idea with its target. 

The traveler arrives early at the gate. They spot with surprise the FlyDash totem they already were aware of thanks to the posters all around the airport. For them it will be enough to scan their boarding pass and choose the meal.
When the boarding pass is scanned, the system will automatically recognize the person and call them by their name and will know the flight and seat numbers where to deliver the meal.
FlyDash is a service for DashPass members only, anyway travelers that aren’t already DashPass members can easily sign in on the spot with their smartphone, personal computer or tablet.
Travelers who are already aware of FlyDash service can easily use it before getting to the airport, using the desktop account or the mobile app. This way it will be even faster for them to find on board whatever they like the most.