We launched Spotify Audiobooks in a big way using community-driven audio features exclusive to Spotify. Our campaign, Press Play, engages Gen-Z — from the audiobook fanatics, to the brand loyal listeners, to the paperback bookworms. Our video commercial dramatizes juicy cliffhangers and invites listeners to engage with innovative features, like audio reaction sharing, intuitive background music and community narrator profiles. We invite Gen-Z to choose Spotify as their preferred audiobook and audio platform, because Spotify offers an immersive and enhanced listening and narration experience like no other.