Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones TDC

Production of Place

School ArtCenter College of Design / Pasadena

Category

Typography / Book / Editorial

Annual ID

YO23_T004T

Description

Production of Place is a large-scale, 272-page book that uses techno, and its adjacent electronic music, such as house and disco, to examine the evolution of Black musical forms. From the secret songs of the Underground Railroad to the discrete Chicago warehouse raves, “underground music” has always been rooted within Black culture. Spanning the Harlem Renaissance, Industrial Revolution, and Jamaican sound systems, the narrative expresses how techno, house, and disco created a sense of place for minority communities.

The book identity uses bright colors and geometric shapes to create rhythm, movement, and dynamism. It translates the compositional characteristics of the music onto the page. The contents are organized on a grid to contrast and amplify the energetic imagery. Gray tones are primarily the background color, representing the industrial and urban landscapes that gave rise to the 1980s electronic music scene. Different colors progressively appear per chapter to parallel the structure of techno music, where different sounds slowly come together.

American artist Arthur Jafa said, “I see [techno] as being a very specific product of Detroit and Black people’s relationship to technology because we were the first technology. We are the technology that drove the American industrial engine…” This powerful quote influenced the research, content, and design of Production of Place.

2023 Awards

Total Points: 10

Student TDC Winner

Credits

College / University

ArtCenter College of Design / Pasadena
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